
Hi, I'm Lori Crete and I'm glad you're here! If you are looking to create beauty and success you have found the right spot.
It’s my mission to help my fellow estheticians bust through stagnant industry norms and learn how to become Booked Perfectly™.
As Seen On:


If you're only doing financial audits (or not doing any audits at all), you're missing out on massive growth opportunities.
Audits help beauty professionals correct problems, evaluate needs, and keep all aspects of the business aligned with their goals.

The Beauty &
Success Launchpad
The Beauty & Success Launchpad is hosted by Lori Crete, and designed to help you tap into your best success and leave you feeling inspired to build the beauty biz of your dreams!
In this group we will feature industry specific tactics, tools, and revenue-driving tips. Our mission is to inspire you to burst through stagnant industry norms to flourish in your profession and make a beautiful, abundant living doing what you love.

Is it possible to make a beautiful, abundant living doing what you love?
Yup! We’ve helped thousands of beauty practitioners do it time and time again! Join our private membership program to hang out and learn from the very best leaders in the industry today!
Inside you’ll discover and get access to all of the proven and practical systems, tools, templates, and step-by-step examples so you can consistently fill your bookings and increase your profits as a practitioner or beauty biz owner.

What Others Are Saying…


Listen in to the top-rated, industry specific podcast for real conversations, inspirational messages and practical tips from beauty industry gurus.
Each episode is designed to help you tap into your best success and leave you feeling inspired to build the beauty biz of your dreams!