152 What People Will Pay for in 2022
Today we are going to talk about what people will pay for in 2022. Everything I share today comes from four places: what I’ve experienced in my own business in 2021, market research from peers in the beauty industry, anecdotes from other professionals in my area, and forecasting. I discuss what we are seeing in terms of shifts, changes, and new demand from our clients and how we, as beauty professionals, can respond in the new year.
Listen in to this episode as I share four tips for massively increased profitability, the key to working smarter not harder in 2022, and finding joy in your practice.
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“People are paying a lot for niche work right now.” – Lori Crete
Show Notes:
- Why you should always call back
- What will people pay for in 2022
- What does professionalism look like in the beauty industry
- How to offer full-circle service at a spa
- Ways to attract luxury clients to your beauty business
- How to create a feel-good experience for spa clients
“Professionalism now more than ever has to include running on time.” – Lori Crete
Lori’s 4 Tips to Create Beauty Biz Success:
- Professionalism + Full-circle service
- Expertise
- Luxury
- Feel-good experience + Consistency
“Convenience is part of a luxury experience.” – Lori Crete
Links Mentioned:
- Join the Beauty & Success Launchpad
- Join The Beauty Biz Club
“Deliver what you promise.” – Lori Crete
About the Author
A finalist for American Spa Magazine’s 2017 Women in Wellness Mentor of the Year, Lori Crete is a highly sought after industry expert and licensed celebrity esthetician. Owner of Southern California’s Spa 10, she is also the founder of The Beauty Biz Club™, a success-based society dedicated to helping beauty practitioners around the world fill their schedule, increase profits and break through to the 6-figure mark.