Welcome back to The Beauty Biz Show. In this episode, I share my five key steps for how you can successfully launch a new product or service into your beauty biz world. From mapping out your trade show strategy to integrating your new offer seamlessly, tune in to learn how you can turn your purchase into profits.

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When you make these decisions from internal experience, it’s way more powerful for your business than if you just see somebody doing it on social media and that makes you think you need it. – Lori Crete

Show Notes:

• Identifying what’s missing in your practice.
• Collecting meaningful data from your existing clients.
• Navigating trade shows like a pro.
• Building confidence in your new treatment.
• Creating a special offering.
• Integrating your new treatment seamlessly.

The most important part is visibility and exposure. We live in a world where you have to be prepared for visibility and exposure if you want to call in clients. – Lori Crete

Lori’s Five Key Steps for Launching a New Product or Service

1. Assess your beauty biz: Think about your own needs + ask your existing clients what they want.
2. Map out your trade show options.
3. Purchase and train.
4. Offer a VIP experience.
5. Menu and marketing.

Everybody should have a signature offering on their menu. I don’t care if you’re small business or solo practitioner, top of the menu, longest time frame, highest price that you are going to charge. – Lori Crete

Links Mentioned in the Show

• The Beauty Biz Club – https://www.thebeautybizclub.com/

Nothing is more contagious than somebody who feels passionate about the service they’re providing. – Lori Crete