Welcome back to The Beauty Biz Show. In this episode, RN and Licensed Esthetician Erin Roberts joins Lori to discuss finding your niche, turning passion into profit, and all things microcurrent. Tune in to hear Erin’s top beauty biz tips and learn more about her new microcurrent course.

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“I think you have to give yourself the creative space to create something that’s unique and authentic.” – Erin Roberts

Show Notes:

• All things microcurrent.
• Finding your niche + turning passion into profit.
• Offering services you want to offer.
• The battle of containment.

“I think that’s the biggest roadblock for estheticians with microcurrent… if they have an experience or another esthetician bashing them, if it kills their confidence, that makes you want to give up and not continue on and push through.” – Erin Roberts

Erin’s Success Tips for Female Business Owners:

• Take Action: Don’t wait for everything to be perfect. Do something with the knowledge and skills you have now.
• Trust Yourself: Confidence comes with experience, but trust your instincts from the start. They’re usually right.
• Create Space for Creativity: If you want to build something from scratch, like a product or course, give yourself the time and mental space to let your ideas develop. It’s not something you can rush.

“There are two things that should be on the forefront of all estheticians: One is simplification because that helps you build wealth, and the second one is visibility. I think if you can find a niche and become really good at it, it’s a great way to become visible in your community.” – Lori Crete

About Erin Roberts:

Erin Roberts is an RN and Licensed Esthetician. She’s been in the industry for 20 years, spending the last 15 years dedicated to mastering microcurrent therapy. Erin is passionate about helping estheticians grow their confidence and skills in microcurrent because it’s truly transformative when done right.

Learn more about Erin and her work: https://theexpertesthetician.com/

“One thing that I spun my wheels on for a long time was not taking action on something that was a good instinct for me. So, trusting your instincts off the bat and just having the confidence to take the first steps. Because that’s the big thing… actually taking the first step.” – Erin Roberts