228 Solocast – The 4 ‘M’s
Welcome back to the Beauty Biz Show! In this episode, Lori shares the 4 moves she always returns to when her beauty biz is feeling off. Tune in for a behind-the-scenes look at what really works when you hit a plateau or feel the urge to expand in your beauty biz.
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“ We can step into action with a mindset that’s kind of Negative Nelly or scared or overwhelmed, or we can just decide, okay, I’m stepping into positivity and strategy.” – Lori Crete
Show Notes:
In this episode, Lori talks about…
- Navigating seasonal challenges
- The 4 ‘M’s for creating a thriving beauty biz
- Why mentorship matters
- Activating your level-up plan
“Passion and positivity are magnetic for solo and small business estheticians. Your energy is your best marketing tool.” – Lori Crete
Lori’s 4 ‘M’s to Get Your Head Back in The Beauty Biz Game
- Mindset: The root of all success
- Marketing: Visibility equals viability
- Movement: Shifting your energy and sparking momentum
- Manifestation: Dream it, do it, book it
“It really is everything, because it shifts my energy and it sparks momentum when I get my body moving.” – Lori Crete
As Mentioned:
The Beauty Biz Club
The Beauty Biz Club is your all-in-one solution to overcome the challenges of building a profitable esthetician business. Proven esthetician marketing plans to follow, done-for-you tools for growing a profitable esthetics practice, mentorship to keep you accountable, and a kind, supportive community so you don’t feel like you have to do it all alone.
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“Your future beauty biz is already waiting for you. You just need to claim it.” – Lori Crete

About the Author
A finalist for American Spa Magazine’s 2017 Women in Wellness Mentor of the Year, Lori Crete is a highly sought after industry expert and licensed celebrity esthetician. Owner of Southern California’s Spa 10, she is also the founder of The Beauty Biz Club™, a success-based society dedicated to helping beauty practitioners around the world fill their schedule, increase profits and break through to the 6-figure mark.