I am giving up my gym time for this…
Hey %$firstname$%,
Working out every morning is my personal trick to staying centered and balanced, and I am skipping it today to get a message out.
Read on if you want to hear about an awful epidemic happening in our industry and what you can do to change it.
Warning! I am about to be raw and honest.
See, yesterday someone brought to my attention that I am being bashed in an online forum…
I will share with you the exact facebook post I received:
“Another site is bashing you also, they are saying your entrepreneurial workshop is a rip off and you are just doing this for money and that it’s a waste of money… etc.”
Ok. Breathe. Lori!
Here are my 1st few thoughts (coming from the place that I am human and I have feelings)…
1. “WT… I am so passionate about helping my fellow estheticians! How dare this person say this about me!!!” I spend hours every week responding to emails and calling estheticians that reach out to me asking for guidance, help and tools – free of charge b/c I CARE.
2. “I offer a 100% money back guarantee, and not 1 person asked for their money back. Why would this person not spend their time asking me for a refund, but instead spend their precious time in such a negative way? I wonder how and if this makes them feel better, powerful, more successful?”.
Ok. Thanks for listening. ☺ Now, I will set my bruised ego aside and share some tips on how this is affecting our industry as a whole.
Negativity Sucks and it will not serve you or your business. Period.
Here are my more-businesses-minded thoughts on how disgusting and unproductive some of our industry forums have become:
1. Energy is contagious… protect yours. If you want to show up from a place of positivity and abundance you must surround yourself with it – DAILY. Let go of the negative things that zap your energy and bring you down.
I actually had a discussion about this with my business coach because I felt so hurt the 1st time I read about someone trashing me online. She said, “Lori get off these forums, protect your confidence, and focus on the people that you are helping.”
2. Remember what your mother said. “If you don’t have
something nice to say… don’t say anything at all.”
Hiding behind a computer and bulling or bashing is a waste of time and will not serve you or your biz. Spend this time in a more productive way.
Here are some examples:
Call some clients you have not seen in a few months and say, “Hello I was thinking about you. How are you?” or send a nice email to a client that keeps popping into your mind. Heck, maybe even send some thank you notes out to those client that you adore because they support your biz like no other.
3. Gain a new success awareness. “How you do one thing, is how you do everything. Be. Aware.” ~Anonymous quote
Stop for a moment and think about this…
If you are showing up or even spending your time getting caught up putting negativity out in these forums I bet this behavior is showing up in other areas of your business and your life.
Stop for a moment and think about the areas of your life that are causing you frustration. Could your attitude and your behaviors be contributing to this and keeping you from living a beautiful and happy life?
I will end this by saying, I very clearly realize that I can’t be everything to everyone, but my teachings are heartfelt and I care very deeply about the success of my fellow estheticians. Truth.
Let us work together (inside and outside of the treatment room) to look like professional, caring and compassionate individuals who help others to live beautifully.
Here’s to ending the “Esthetician Negativity Epidemic” and creating a positive supportive space to thrive in.

About the Author
A finalist for American Spa Magazine’s 2017 Women in Wellness Mentor of the Year, Lori Crete is a highly sought after industry expert and licensed celebrity esthetician. Owner of Southern California’s Spa 10, she is also the founder of The Beauty Biz Club™, a success-based society dedicated to helping beauty practitioners around the world fill their schedule, increase profits and break through to the 6-figure mark.