Have you heard these words from a regular client who disappeared for a while, “Sorry that you haven’t seen me for awhile, I have been cheating on you”?

It stinks that your client left in the 1st place and we are only able to hear the “cheating” statement if the other provider disappointed and the client decided to give you another shot.

This is definitely something to ponder…

Why do your clients disappear?

When a regular client suddenly disappears from your schedule have they given up investing in their beauty regime or made a switch to a different practitioner?

It’s a bummer, but the truth is…

Most likely when someone leaves us they are switching to someone new. Years of experience in this industry has taught me that clients will very rarely give up what is considered a low cost luxury investment (eyebrow waxing, haircuts and colors, facials, spray tans, blowouts, manis, pedis and massages).

So lets talk about why a client might cheat on you…

1. Your energy.

Fact: Clients invest in our services to look and feel better.

Energy is contagious so be sure you’re not packing your outside life baggage and brining it to work with you. Many people can and will pick up this vibe, and will leave your workspace feeling a bit off.

Before you step through the door take a deep breath and remind yourself of how much you honor those that support your beauty biz.

2. Your scheduling flexibility.

Fact: The more appointment times you have available the more you can serve and build a loyal clientele.

• Do you feel out of time?
• Do you feel overwhelmed?
• Are you completely out of energy when that last client of the day arrives?
• Do you have a limited schedule due to other life obligations (kids for example)?
• Is your workspace often open left unoccupied and you feel like it could be better utilized?

If you answered yes to any of the above it might mean it’s time to grow and find someone to assist you.

I remember feeling all of these things and resisted bringing on a helper, as I feared having to pay someone, share my clients, and be a boss. When I let go of the fear-based thought processes and instead stepped out of my comfort zone and started interviewing, it was actually fun and exciting. The end result was… it allowed me to grow my business and create longer-lasting relationships with my clients.

You can’t do and be everything to everyone, but you can find support that allows you to serve your clients so deeply that they won’t ever consider going elsewhere.

There are 24 hours in a day… we are all given this gift. How you use them can play a huge part in maintaining a loyal clientele.

3. How you show up and follow up.

Fact: Most service providers overlook this simple, but highly effective business building opportunity.

• Are you running on time for your clients? You really should be as we are all the center of our own universe.
• Are you pre-calling clients to create a bond before they even meet you?
• Are you calling/texting new clients or existing clients that are brave enough to try something new with you a few days after their appointment to see if they are happy with what you provided?
• Are you sending a heart-felt handwritten thank you note to let them know you truly appreciate their business?
• Are you creating a consistent marketing message to remind them that you are open for biz?

If you answered no to any of the above it’s time to turn your “I should” into an “I must”.

Bottom line…

Maya Angelou said it best: “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

Want more beauty biz tips? Sign up for my free training, “Top 7 Takeaways From The Esthetician Success Master Class Live Event”

When: Monday June 16th
Where: From the comfort of your own home, just sign up here: http://www.theestheticianmentor.com/takeaways/

Why: I am super excited to share the very things from my 2/9/14 live event that can help you make brilliant shifts to grow your beauty biz.

Live Beautifully.

Looking for ideas, inspiration and support to grow your beauty biz practice? Click here for more info: http://www.theestheticianmentor.com/success-store/