You’re not going to believe this…
I just read (with joy) some incredible figures that I am thrilled to share with you.
Americans spent a whopping $33.3 billion on cosmetics and other beauty products in 2010, up 6% from 2009, according to the Commerce Department. That’s more than consumers shelled out to buy new foreign cars ($27 billion) or TVs ($25 billion). ~ www.marketwatch.com
The best part is, this info was gathered during a horrible economic time, and leads me to believe that the increase in this type of spending over the last few years is probably way more than 6%!
Congrats my friend… YOU have a license to operate in an extremely abundant industry.
What great news for those of us who are confident enough to:
- Charge what we are worth.
- Retail home care to clients that provides them with desired results.
If retail sales is an area that you feel “uncomfortable” with, here are 3 bits of advice to help you help your clients.
- Think of recommending home care products as sharing not selling. You are deeply serving your client by sharing your knowledge in a way that truly helps them get what they deeply desire.
- Place 2 products (that you know will help the client) at check out area. Briefly explain why they are beneficial for their skin and then “shush up” and let them decide if they want to purchase.
- Keep track of purchases and follow up with a, “how are the products working for you?” This will help you build long-term client product purchase loyalty and create additional product recommendations and sales.
Looking for more support in this area? Visit my success library for products full of nuggets of increasing your sales trainings.

About the Author
A finalist for American Spa Magazine’s 2017 Women in Wellness Mentor of the Year, Lori Crete is a highly sought after industry expert and licensed celebrity esthetician. Owner of Southern California’s Spa 10, she is also the founder of The Beauty Biz Club™, a success-based society dedicated to helping beauty practitioners around the world fill their schedule, increase profits and break through to the 6-figure mark.