There have been some changes in our industry over the last five or six years that have created challenges that we all really need to be aware of. In today’s solocast, I give solutions to these challenges. I talk about how to attract your ideal clients, improve your online reviews and online presence, and increase your income.

For even more hands-on solutions, I recommend that you attend The Beauty Biz Workshop happening on October 1st and 2nd. Tickets are now available but the last few times that I have done these industry specific training events, they have sold out- so make sure you sign up and book your travel sooner rather than later!

What is The Beauty Biz Workshop? It is a two-day training event in Palm Springs, CA on October 1st and 2nd. This event is designed by me, specifically with you in mind. This is information that they don’t teach you in school but it’s critical for your success! *And by the way, if you are in school training for a career in the beauty biz industry, there are special discounts for you! Contact us here for details.

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You have to show up with success systems and you have to know when to shift these systems and when to tweak them. ” – Lori Crete

Show Notes:

• What the biggest challenges in the beauty industry are
• The importance of the stabilized economy right now
• The problems with the stabilized economy
• What is the discounting delirium
• How Groupon can help
• What money leaks are

We have to position ourselves differently now as the expert, the go-to person, and then show up 100% if we want to win over the daily deal discounting delirium situation that is taking place.” – Lori Crete

• How to expose your business digitally
• How to overcome surprise expenses
• Why a plan of action is important
• How to create excitement around your offerings
• How to raise prices
• Why mindset is important
• Why top-of-mind awareness is helpful

You have to come up with these new-age beauty biz success strategies to capture the sale when you’re standing in front of the client.” – Lori Crete

Lori Crete’s 3 tips to Create Beauty Biz Success:

1. 1. Use your social media more effectively
   2. Get rid of your money leaks
   3. Use texts or emails to increase TOMA (top-of-mind awareness)

2012 to 2017, my business did grow tremendously because I invested in me.” – Lori Crete

Links Mentioned:

• Sign up for The Beauty Biz Workshop
• Learn more about The Beauty Biz Workshop
• Learn more about TOMA (top-of-mind awareness)