I was just exposed to a statistic that surprised me!

“The ideal ratio of revenue should be 30% service and 70% retail.”

“The difficulty for clients is distinguishing accurate information from misinformation and the fantasy sold to them by the open market. Skin care growth continues to be fueled to satisfy ever-increasing consumer expectations, and estheticians need to be an integral part of this personal skin care evolution,” powerful words written in an article by Christine Heathman in Skin Inc.’s February 2014 issue.

Let’s be honest here…

How are your retail sales skills?

I know it’s an area that many of us feel uncomfortable with, but if you are going to design the successful practice that you desire then you must up your retail sales. Period.

One sure way to accomplish this is to invest in knowledge.

Knowledge creates confidence, confidence creates inspired action and action creates results.

Immerse yourself in the following topics:

Industry Trends
Marketing
Skin Science
Ingredient Knowledge
Beauty Biz Opportunities

Where can I find this type of info you might ask?

Visit Skin Inc.’s information packed website.

Warning: Only click if you have a bit of free time because you will get caught up in all the juicy info offered in this one convenient place.

Here’s a link so you can finish reading Christine’s awesome article on retail sales.