45 Anastacia Brice – Creator of the Virtual Assistant Industry

By Lori Crete | Beauty Biz Show

Sep 26

Lori Crete - The Beauty Biz Show 500

Anastacia Brice, our inspirational guest, literally invented a new profession. For nearly 20 years she has been leading the virtual assistant (VA) industry with her company, AssistU. AssistU trains and matches location-independent assistants with business professionals.

More and more of us in the beauty biz are breaking into owning our businesses, yet VAs are rarely talked about. From personal experience I will tell you that hiring a VA changed my life and exponentially grew my business. Tune in to hear from Anastacia, an inspiring entrepreneur in the industry, and also to get the run down on VAs to decide whether hiring a professional might be a good fit for you.

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Most clients want an assistant for the long term, someone who… knows where the bodies are buried.” –Anastacia Brice

Show Notes:

  • How Anastacia created an entire profession!
  • The many iterations of AssistU’s 20 year history
  • The importance of nesting
  • Motivational words when you lose your job
  • How to write a curriculum
  • The importance of a supportive partner

The fact that my mother started her own business is something pretty remarkable because she was raised to be an employee.” – Anastacia Brice

  • Why you don’t have to be a techie
  • Ensuring that AssistU students would see their businesses’ 5th year anniversary
  • How to go from an employee to a self-employed industry leader
  • How AssistU serves those of us in the Beauty Biz
  • The wild west of VA pricing
  • The VA that brokered her employer’s yacht from Hong Kong to New York

If you own a business, you want someone who is on target for your company culture, that you can trust to interact with your customers.” –Anastacia Brice

Anastacia’s 4 tips to Create Beauty Biz Success:

    1. Think about what you want your business to become
    2. Stretch yourself to get help
    3. Be subversive
    4. Stand for what you believe in

If you want your business to be bigger than just you, start building it with systems that are bigger than you.” –Anastacia Brice

Links Mentioned:

  • Check out the VA industry leader, AssistU
  • Connect with AssistU graduates
  • Connect with Anastacia:

 Facebook | Twitter | Website | VA Blog

It’s the can-do attitude, whether it’s ‘I can actually do this’ or ‘I can find someone who can do this, there has to be a way to make this happen’.” –Anastacia Brice



About the Author

A finalist for American Spa Magazine’s 2017 Women in Wellness Mentor of the Year, Lori Crete is a highly sought after industry expert and licensed celebrity esthetician. Owner of Southern California’s Spa 10, she is also the founder of The Beauty Biz Club™, a success-based society dedicated to helping beauty practitioners around the world fill their schedule, increase profits and break through to the 6-figure mark.