All Posts by Lori Crete

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About the Author

A finalist for American Spa Magazine’s 2017 Women in Wellness Mentor of the Year, Lori Crete is a highly sought after industry expert and licensed celebrity esthetician. Owner of Southern California’s Spa 10, she is also the founder of The Beauty Biz Club™, a success-based society dedicated to helping beauty practitioners around the world fill their schedule, increase profits and break through to the 6-figure mark.

Jul 28

When Imitation IS NOT the Sincerest…

By Lori Crete | Coaching

Imitation is the sincerest form of flattery – according to the freedictionary.com, the meaning of this phrase is: Copying someone is flattering because it shows you want to be like that person. The reason I bring this subject up is that I hear the following from many of my fellow estheticians: A spa down the […]

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Jul 22

There are no excuses – AMEN!

By Lori Crete | Coaching

Recently there was a power outage at my spa from 9am – 2pm, and one of the estheticians who rents a room from me did something that made me laugh… and actually made me realize why I SO admire the way she conducts business. Her name is Sharon and I want to tell you a […]

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Jul 08

OMG – My Spa Just Got Robbed!

By Lori Crete | Coaching

This is a post I saw bright and early on a Sunday morning in one of my private esthetician success forums: “So my spa was broken into last night. Computer with all my info gone, a lot of product, jewelry and so on… about $7500.. But they didn’t take my Hydrafacial machine :).” I immediately […]

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Jan 30

Are your prices really too high?

By Lori Crete | Coaching

Let us learn from and support each other… Here is a mini Esthetician Success coaching lesson: Question Hi Lori, How do you deal with a marketing director that insists your prices are too high and wants to cut them down? I have menus from other spas in the area and I am already below what […]

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