I have a favorite duck… yes, a DUCK (like a quack, quack duck)

And, every morning when I walk my dog, I find myself hoping that my favorite duck will be hanging out at the lake so I can see her. She inspires me.

What makes this duck so special? She’s different than the other ducks in the lake – SHE STANDS OUT from the crowd. Why?

She has a Mohawk.

Seriously, I have never seen anything like it… she looks rock and roll cool!

See how cute she is?!

I always have to stop and watch her for a few minutes. Truth be told, I am totally in awe of her. I wonder if maybe she is a different breed… I wonder if she is more confident than the other ducks in spite of (or because of) her differences (there’s something about her that leads me to believe that she is one of the leaders of the group)… I wonder if she even knows she’s different?

And then this duck friend of mine got me thinking about business (something I do often but I’m blaming this time on her) and how if you are just a bit different than the others (in a stand out kind of way)… it can be a HUGE client attraction tool.

When you decide to show up differently, it can make your ideal client stop and pay attention your offerings. It can make them pick up and call because they are excited about getting an appointment with you!

It can make a potential client curious enough to ask you tons of questions at a networking event. After all, don’t we all want to be “the bell of the networking ball?” Once this happens, it has a snowball effect and soon everyone wants to book an appointment with you.

It can make someone searching the web stop on your website and spend some extra time there and the more time they spend there, the more likely you are to capture them as a client.

Being DIFFERENT in a saturated market is what it takes to attract clients into your treatment room.

Many times, we get caught up in everyday *stuff* and feel we are just too busy to work on emphasizing what makes us “the odd duck.”

This is one of the important reasons why I have developed The Profits Protocol Program and it’s starting on Feb. 9th 2015.

The Profits Protocol Program is a 5-month long program that I have designed for beauty biz practitioners JUST LIKE YOU, who are ready to be seen as the shining star (or odd duck) who everyone wants to get an appointment with!

It’s a step-by-step protocol to help you welcome profits and gain the necessary tools to become the expert in your community, all while serving your clients so deeply they will never dream of going anywhere else!

I have actually recorded a short webinar of info for you so you can see how this incredible program will support you on your success journey. Watch it here:

Ready to learn more about The Profits Protocol? Click here.