Today’s episode is all about the various benefits and bummers of modern-day beauty business brand building. I am going to share what went on inside my brain the other day. It sums up what I’ve been through over the past 21+ years and I hope that you will take away some practical tips to help you grow your beauty business. Listen in as I break down the benefits and challenges of running a beauty business in today’s world. I talk about ways to recognize and make the most of the current beauty business climate.

In this episode, find out why all modern-day brand building can be a benefit if you use time management and strategy as a business asset and learn how to implement my Cupcake Strategy for networking.

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“There is no such thing as real passive income.” – Lori Crete

Show Notes:

• What did it take to run a beauty business 20 years ago
• How to run a modern beauty business
• What does e-commerce mean
• Is there passive income in the beauty industry
• What is T.O.M.A.
• How to implement TOMA into brand exposure
• How often to reach out to clients
• Which platform to use for online booking
• What is the best program for bookkeeping
• What is a PLA
• How do you use a PLA
• What is the benefit of online scheduling
• How to network your spa
• How to make beauty bundles for networking

“Social media is a time sucker.” – Lori Crete

Lori’s 7 Benefits and Bummers of Modern Day Beauty Biz Brand Building:

1. Cell phones
   Benefit: Freedom and flexibility
   Bummer: Fewer opportunities for walk-ins
   Be-sure-to: Show up even when you don’t have clients
2. Website
   Benefit: Attracts new business
   Bummer: Requires regular updating
   Be-sure-to: Get help with SEO
3. Social Media Platforms
   Benefit: Magical exposure
   Bummer: Takes work to be seen / Distraction
   Be-sure-to: Not get caught up on scrolling self-sabotage
4. E-commerce
   Benefit: Easy to order and offer goods
   Bummer: Online competition
   Be-sure-to: Incorporate T.O.M.A.
5. Online accounting/Bookkeeping
   Benefit: Automation
   Bummer: Less focus on numbers
   Be-sure-to: Know your Profit Loss Attribution
6. Online scheduling
   Benefit: Instant virtual receptionist
   Bummer: Initial startup time
   Be-sure-to: List what you want and need
7. Salon suites
   Benefit: Great way to own a small business
   Bummer: Isolating
   Be-sure-to: Connect with your suite-mates

“Everybody told me I should be failing.” – Lori Crete

Links Mentioned:

• Join the Beauty & Success Launchpad
• Join The Beauty Biz Club

“Business operations have changed a lot.” – Lori Crete

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