191 Cherrie Sludock – Celebrating Your Successes

I am proud of the type of members I attract to the Beauty Biz Club and my guest today, Cherrie Sludock, is a shining example. An active and long-time member of the Beauty Biz Club, Cherrie got licensed as an aesthetician in Connecticut, the last state in the country to offer a licensed aesthetician program in the country. She says that her beauty biz saved her soul during her struggle with mental health during the pandemic.

In this episode, Cherrie opens up about how she recovered her business after a devastating fire. We also talk about her greatest teachers and the lessons they taught her.

Listen in to learn the biggest benefit of the Beauty Biz Club, how to market your spa to all income levels, and why Lori calls her spa the loudest spa in the world.


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“There is a huge difference between saying ‘I know I can do it’ and ‘I know I will do it’ because can just means you are capable and will means there is nothing getting in your way and I am not at that point.” – Cherrie Sludock

Show Notes:

  • What are the first few years like as an aesthetician
  • How long does it take to get an aesthetician degree
  • What is it like to be an aesthetician in Connecticut
  • Why become an aesthetician
  • How to market your spa to all income levels
  • What is the biggest benefit of the Beauty Biz Club
  • How to celebrate your success
  • What is the key to Cherrie’s success

“Why not me?” – Cherrie Sludock

Links Mentioned:

  • Connect with Cherrie Sludock:

 Facebook | Twitter | Instagram | Cherrie Darling Beauty

“You can’t have one foot in and one foot out.” – Cherrie Sludock



About the Author

A finalist for American Spa Magazine’s 2017 Women in Wellness Mentor of the Year, Lori Crete is a highly sought after industry expert and licensed celebrity esthetician. Owner of Southern California’s Spa 10, she is also the founder of The Beauty Biz Club™, a success-based society dedicated to helping beauty practitioners around the world fill their schedule, increase profits and break through to the 6-figure mark.