While I was cyberstalking… I noticed something shocking

By Lori Crete | Business Building

Jan 08

I was recently scrolling through a beauty biz facebook group and the admin asked the following question:

“What would you most like to learn to help you succeed in your practice?”

I saw a ton of really great answers, but I also saw something that REALLY shocked me!

{Insert drama here: hand to the décolleté and large gasp for air.}

The great answers all surrounded gaining knowledge in a skill set such as acne treatments, ingredients, microcurrent, skin consultations… again ALL great ideas on how to improve as a beauty biz practitioner.


What shocked me is that virtually no one wanted to learn about marketing, branding, or the client attraction business skills that are needed to fill your schedule with ideal clients. (You know, the people who will benefit by any newfound skill you learn.)

#truth: All the ingredient knowledge in the world, the best equipment, a power-packed consultation just won’t do you any bit of good IF you don’t know how to capture the attention of clients looking for your expertise.

So this message is being delivered with love — and as a gentle reminder to all practitioners:

Invest in learning business skills… they are the key to unlocking your potential as a successful practitioner.

Looking for special spot to gain the resources needed to become a top earner in the beauty industry?

The Beauty Biz Club™ is the only professional success based society designed to provide you with industry specific business tools to enrich and grow your beauty biz world.

The Beauty Biz Club is the #1 Skill Set Enhancer that Top Beauty Biz Earners Are Investing In… where are your success-boosting dollars going?


About the Author

A finalist for American Spa Magazine’s 2017 Women in Wellness Mentor of the Year, Lori Crete is a highly sought after industry expert and licensed celebrity esthetician. Owner of Southern California’s Spa 10, she is also the founder of The Beauty Biz Club™, a success-based society dedicated to helping beauty practitioners around the world fill their schedule, increase profits and break through to the 6-figure mark.