For the last few years, I’ve felt pretty “over” going to trade shows as a beauty biz practitioner. It just felt like the trade show scene might be dying, and if you’ve been feeling the same way, then this episode is for you.
Despite my disappointment in the trade show scene, I decided to attend the Dallas ICES trade show. I arrived at the show to teach about marketing (which I absolutely love), and the whole experience reminded me of how truly magical trade shows can be.
The other speakers and education at the show really blew me away!
Tune in to hear more about what I learned, tips and tricks to success, amazing new products I saw and more.
A finalist for American Spa Magazine’s 2017 Women in Wellness Mentor of the Year, Lori Crete is a highly sought after industry expert and licensed celebrity esthetician. Owner of Southern California’s Spa 10, she is also the founder of The Beauty Biz Club™, a success-based society dedicated to helping beauty practitioners around the world fill their schedule, increase profits and break through to the 6-figure mark.
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