Today on the show I have my first recurring guest, Dr. Ben Johnson. Dr. Ben and I have been working on a project together since early last year and it’s almost ready to be shown to the world. Today we’re talking about how we turned this idea into reality in the skin care world.

We embarked on this project to create brand awareness for Osmosis Skin Care – we want people to know about their holistic approach to skin care. The other purpose behind it was to help skin care professionals get referrals in a huge way.

Listen in to hear all about the project, why we did it, and the experience of creating it, as well as some interesting statistics Dr. Ben shares with us about beauty product sales and the role of the internet in our industry.

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When you’re breaking new ground, you absolutely have the naysayers and we face that all along.” – Dr. Ben Johnson

Show Notes:

• What it’s like to be ahead of the times
• How the medical and pharmaceutical industries has take a bad turn
• The project that Dr. Ben and I are working on together
• The purpose of the videos we’ve made
• Why he encourages the pursuit of truth
• The experience of filming the videos

The mission here is bringing awareness to the world of what else is possible and with the primary goal of getting them away from toxic strategies.“ – Dr. Ben Johnson

• The power of building brand awareness
• Why you should have an online presence
• What the partnership program is like
• The value of having inventory in your business
• How estheticians are underrepresented in beauty product sales
• The target audience for these videos

There is no question that the estheticians who build an online presence are getting a lot more business than the estheticians who aren’t working on that.” – Dr. Ben Johnson

Links Mentioned:

• Get a copy of Dr. Ben’s book
• Try out Osmosis’ Skin Perfection Water
• Connect with Dr. Ben:

 Facebook | Twitter | Instagram | YouTube

Only 5% of the beauty products in the world are sold by estheticians.” – Dr. Ben Johnson