219 Solocast – Focus Over Fear
Welcome back to The Beauty Biz Show! This episode is dedicated to the estheticians who want to succeed against all odds. Tune in to hear Lori break down how estheticians can not only survive but thrive in a shaky economy. (Hint: It’s all about focus over fear.)
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“Resilience right now isn’t just a mindset, it’s a pattern that you have to adopt as a beauty entrepreneur.” – Lori Crete
Show Notes:
In this episode, Lori discusses…
- Understanding success through cycles
- Prioritizing consistent communication
- Keeping your mindset and messaging positive
- Remembering what you really sell
“ Your past, your present, and your future clients want connection more than perfection right now.” – Lori Crete
Lori’s Tips to Shift into Focus over Fear:
- Remember: Recessions are a normal part of the economic cycle.
- Connect consistently and intentionally with your clients.
- Avoid fear-based conversations in the treatment room.
- Shift your own mindset and your clients will follow.
“ As estheticians, we are not just selling services. We are offering that emotional lift. It’s not just about skincare; it’s about helping people feel better when the world feels heavy.” – Lori Crete
As Mentioned:
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Emerging Esthetician
Are you a new esthetician feeling lost after graduation or confused on how to get clients in your door? You’re not alone. In today’s fast-paced beauty industry, the path to success isn’t always clear. That’s why Lori has partnered with six-figure esthetician Lauren Nettuno to create Emerging Esthetician – your complete support system for building a thriving esthetics career.
Join the Emerging Esthetician Community: https://emergingesthetician.com
“ Be that person that is so centered and calm and positive that people crave your energy.” – Lori Crete
About the Author
A finalist for American Spa Magazine’s 2017 Women in Wellness Mentor of the Year, Lori Crete is a highly sought after industry expert and licensed celebrity esthetician. Owner of Southern California’s Spa 10, she is also the founder of The Beauty Biz Club™, a success-based society dedicated to helping beauty practitioners around the world fill their schedule, increase profits and break through to the 6-figure mark.