What determines the success or failure of a beauty entrepreneur? Today I dive into this question — and offer you an invitation. In this episode, I talk about some of the wild things happening in our industry right now and how you can avoid them. I also discuss some factors contributing to estheticians’ struggles right now and offer tips for combatting these struggles.

Listen in to learn which factors determine success in the beauty business sector, why we need to pay attention to market trends, and how to combine simplicity with innovation in your business model.

Subscribe to the Podcast on iTunes, Soundcloud, Stitcher or TuneIn

“A successful esthetician business requires more than just technical skills.” – Lori Crete

Show Notes:

• Which factors determine success in the beauty business sector
• How can personal factors affect your business
• Why are market trends important for beauty entrepreneurs
• How to combine simplicity with innovation

“It is crucial to be flexible and adaptable right now.” – Lori Crete

Lori’s Top Factors Determining Esthetician Success Right Now:

1. Skill level and expertise
2. Business acumen
3. Professionalism and ethics
4. Marketing and branding
5. Personal factors

“We have to be very aware of the energy we are bringing into the treatment room.” – Lori Crete

Links Mentioned:

• Sign up for Lori’s Free Online Training on April 3rd and 4th
• Listen to The Beauty Biz Show Episode 161: Solocast – Recession Rodeo
• Listen to The Beauty Biz Show Episode 176: Crystal Booth – Fizz Facial Bar

“Keep the personal factors really positive inside the treatment room.” – Lori Crete

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