It. Freaks. Me. Out!

Holiday Prep Time

You’re going to want to print out and save this one!

It freaks me out every year when I start to see Christmas Cards on display at Target.

And…

One of my staff members even started her holiday shopping at the Long Beach Trade Show last weekend!

YIKES! Are you prepared for the holiday beauty biz rush?

Here are just a few things that you can do now to create balance, harmony and increased income in your life over the next few months.

1. Get online booking – Doing this now will allow you to free up extra time to see more clients each day.

I am as booked solid as ever, but my phone barely rings anymore, and I just love waking up in the morning to see that several appointment have been booked, all while I was catching some zzzzz’s.

Remember your clients get busy during the holidays and offering this type of convenience to them is a win-win for all involved.

According to my friends at Schedulicity, about 70% of appointments are booked from 10pm – 7am!

Schedulicity has been generous enough to offer us…

A 60-day FREE trial and 25% off your monthly bill thereafter!

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2. Get online gift certificates – this is another tool that will allow you to offer your clients convenience, and for you to make some passive income (think bank account filling while you sleep income).

Remember it’s all about working smarter not harder!

I have personally used Spaboom for a number of years and I love how easy it is for all involved!

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3. Get your inventory in order – I will be honest. This is my weak spot. I often find that I can place a $1,000.00 order, unpack it and somehow be missing the exact product that my very next client needs?

So this is what I am doing to create a holiday inventory success system in my spa:

1. I am committing to having at least 4 units of my best selling product on the selves as of 11/1/13.

2. At my spa we have started a list of ‘running low’ products. I check this list every Wednesday so I have a top of mind awareness surrounding what needs to be ordered and when.

3. I will be setting up a “coaching” meeting with my skin care vendor reps at the end of October to create a structured holiday inventory plan customized for my spa.

I strongly recommend you reach out for this type of support as well as it can really simplify your world.

4. Now is the time to create a special holiday facial protocol and your marketing and social medial messages surrounding the treatment.

I will usually do a pumpkin enzyme facial or a peppermint scrub hand treatment for the months of November and December.

Get a few newsletters ready to go and create 10-20 facebook and/or twitter posts to roll out a few times per week promoting your special holiday treatment.

5. Make sure you have the following items organized, on hand and fully stocked:

1. Gift Bags I use http://www.nashvillewraps.com/

2. Pretty paper for the gift bags http://www.nashvillewraps.com/

3. Physical gift certificates www.vistaprint.com

5. Adequate back bar supplies

6. Babysitter and car pool systems in place in case you’re planning on working extra hours.

7. A POA (plan of action) in place if you are hosting a holiday event at your biz.

Including: Date, Time, Guest List, Invites, Sample Gift Bags (often your vendor will contribute to this), Food (often local business will contribute if you offer to promote them)

And… at least 2 promo’s on treatments/services to offer during your holiday event. Get them booked while you have their attention.

8. Time to do your own holiday shopping 🙂

BONUS TIP: Looking for pretty spa candles to sell that smell like heaven? Check out The Soi Company. Wowzers! These are awesome!

http://www.thesoico.com/

Promo Code: SOI40

Dan at Soi candle is offering 40% off your order!!!

FYI: They also do private labeling.

They all smell AMAZING, but my personal favorite is the Crimson Apple.

Hope this helps you start to plan out a smooth, balanced and super profitable holiday season.

If you are looking for more ways to build a booming and lucrative esthetician biz filled with success strategies and systems click here:

Empowered Esthetician Membership Program http://www.successfulesthetician.com/

Lori Crete

About the Author

A finalist for American Spa Magazine’s 2017 Women in Wellness Mentor of the Year, Lori Crete is a highly sought after industry expert and licensed celebrity esthetician. Owner of Southern California’s Spa 10, she is also the founder of The Beauty Biz Club™, a success-based society dedicated to helping beauty practitioners around the world fill their schedule, increase profits and break through to the 6-figure mark.