93 James Sun – Bridging Tech and International Beauty Markets as the CEO of Beautytap

By Lori Crete | Beauty Biz Show

Apr 22
James Sun on The Beauty Biz Show with Lori Crete

I think you will be blown away by my guest, James Sun.

James is an entrepreneur, managing partner, and angel investor of several companies. He is currently the chairman and CEO of Beautytap, which aims to be the largest online beauty community focused initially around Asian/international beauty products.

He was the first Asian American contestant on Donald Trump’s “The Apprentice where he placed runner up and then had his own show with BBC called “Sun Tzu War on Business.

We talk all about technology, trends, and business on today’s show.

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“I think that a lot of people try to perfect the formula or perfect the website or perfect the car before they get enough feedback. And they’re making decisions out of a boardroom rather than listening to their users, customers, and community.” – James Sun

Show Notes:

  • How to begin as an entrepreneur
  • How James combined IT with the beauty industry
  • What is Beautytap
  • Why there are so many beauty businesses in Korea
  • How to launch a business
  • Where are the surprise markets
  • Why pink flamingos are pink
  • What anti-oxidants do for the skin
  • How to price a product

“Our other data tells us this – consumers are going away from 10 products from one brand. They’re using multi-brands in their routine. They’re not going after those sets anymore from one brand.” – James Sun

Links Mentioned

“If we promote diversity of the products we use and we appreciate it, then that means we’re kind of appreciating each other’s culture more. That’s the reason why I do what I’m doing.” – James Sun


About the Author

A finalist for American Spa Magazine’s 2017 Women in Wellness Mentor of the Year, Lori Crete is a highly sought after industry expert and licensed celebrity esthetician. Owner of Southern California’s Spa 10, she is also the founder of The Beauty Biz Club™, a success-based society dedicated to helping beauty practitioners around the world fill their schedule, increase profits and break through to the 6-figure mark.