202 The Lori & Jay Way

We often refer to my life partner and today’s guest, Jay, as an esthetician by association. He owns a fitness studio and supplement company, runs a coaching business, and has written two books. In this episode, we talk about cultivating the client experience and ways to show your client that you care beyond the transaction. Jay also explains how to shine as a small business in your community and create an elevated customer experience.

Listen to this episode to learn which little piece of Jay’s business Lori brings into her spa suite every day and how he helps Lori manage working in a small dark room throughout the day.

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“Customer service…is such an opportunity for a business to really shine.” – Jay Nixon

Show Notes:

  • What kind of workouts does Jay provide
  • Why is it important to match your client’s energy
  • What is the Lori and Jay Way
  • How to give your clients an elevated experience
  • When to call clients
  • How to connect with your clients
  • Which supplements are estheticians having amazing results with
  • How to stay energized in the treatment room

“We don’t want to be just a gym…but we consider ourselves to be a human optimization company.” – Jay Nixon

Jay’s 3 Tips to Create Beauty Biz Success:

  1. Match your dream clients’ energy
  2. Follow up
  3. Being the best doesn’t mean client retention

“Most of the time if you can heal the gut you can heal a lot of other things.” – Jay Nixon

Links Mentioned:

  • Connect with Jay Nixon:

 Facebook | LinkedIn | Instagram | Thrive Forever Fit

“Being willing to do what others are not — the opposites — equals client retention.” – Lori Crete



About the Author

A finalist for American Spa Magazine’s 2017 Women in Wellness Mentor of the Year, Lori Crete is a highly sought after industry expert and licensed celebrity esthetician. Owner of Southern California’s Spa 10, she is also the founder of The Beauty Biz Club™, a success-based society dedicated to helping beauty practitioners around the world fill their schedule, increase profits and break through to the 6-figure mark.