Today I’m so excited to share my conversation with Jo Mousselli, the cofounder, president, and CEO of Xtreme Lashes. I have heard from so many professionals in the beauty industry that she is the go to gal for lash extensions, and I have to agree. She’s a powerful business woman whose mission is to empower women, both professionals and consumers.

Jo never thought she would be running a global company, but today she’s sharing her knowledge around lashes, the beauty biz industry, and more. She’s also got an exciting promo for Beauty Biz Show listeners! You can currently receive $200 off new enrollment in any Xtreme Lashes® training program by entering promo code BEAUTYBIZ2016 at checkout. New students receive $200 off enrollment in any Xtreme Lashes® training program.

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We’ve trained thousands upon thousands of beauty professionals to provide this luxurious service of Xtreme Lashes.” – Jo Mousselli

Show Notes:

• How she journeyed from being a teacher to creating her beauty biz
• Why women now are now more challenged than ever
• How her understanding of physiology helped her start her company
• The opportunity she saw to bring lash extensions to the U.S.
• What it’s like having a family of entrepreneurs
• Why her father brought his family to the U.S.
• Why she invested in the long term health of her company

When you stop to think about it, health and beauty do go hand in hand.” – Jo Mousselli

• The importance of trained professionals performing this service
• The background behind her training program
• What benefits come with being certified
• How often consumers should get lash refills
• Why consumers have reactions to last applications
• What are going rates for lash application and refills

When you think about what makes us look and feel beautiful, the first thing that we look at when we’re communicating with each other is our faces and of course the eyes are the most important feature.” – Jo Mousselli

Jo’s 3 tips to Create Beauty Biz Success:

1. Seize the day, seize the opportunity
2. Remember what your vision was when you started your business
3. Have holistic ethics, morals, and principles behind what you do

I always recommend that when you start your business, give every one of your consumers a one-week post-lash application free refill.” – Jo Mousselli

Links Mentioned:

• Learn more about Xtreme Lashes Training!
• Connect with Jo:

 Facebook | Twitter | Instagram | YouTube

This is a universal service: every woman wants longer, fuller bigger, darker, more voluminous lashes.” – Jo Mousselli