Today on the show I’m talking to Katie Anderson, the managing editor of Skin Inc. Magazine which is one of my favorite trade publications. I wanted Katie to come be on the show so she could share a few key pieces of knowledge with you. We’re talking about how to get published in a magazine, how to become a speaker at an industry trade show, and how to really improve your web presence. You can also listen in to hear how you can get your hands on Skin Inc. content and get more information about the upcoming Face & Body Show in Chicago!

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When they come to your website, they want to know the people behind the spa, they want to look at your expertise, and if they don’t see something that grabs them, they’re going to move on to the next one.” – Katie Anderson

Show Notes:

• How she got into journalism
• Why people in the beauty industry need to harness the power of a good bio and headshot
• Customers want to know the people behind the spa
• The importance of positioning yourself as an expert
• How she fine tuned her writing skills
• Getting through writer’s block
• Consistency is key to improving
• What a normal day looks like
• How to pitch a story to Skin Inc.

Like any career choice, I think you have to see what comes naturally to you and what you feel most comfortable doing.” – Katie Anderson

• Why she reverse engineers her story
• The big trends of 2016: Korean skin care, sleep masks, nutraceuticals, and more
• How she picks programming for events
• What is SEO and how you can improve yours
• The value of creating new content on your website
• How she chooses her beauty biz practitioners
• Why she trusts her esthetician
• How to subscribe to Skin Inc.

The client is becoming increasingly more curious about what’s going on their skin, what’s going on their body, what are these procedures.” – Katie Anderson

Katie’s 3 tips to Create Beauty Biz Success:

1. Carve out time for education and networking
2. Improve your online presence
3. Get the word our about your expertise or new treatments

Links Mentioned:

• Check out Face & Body
• Read about 5 important elements of website design
• Learn about AP Style guidelines
• Connect with Katie:

 Facebook | Twitter | Pinterest | YouTube

 Skin care is something that I’m well versed in, I know the importance of, and I like to think that I practice a good skin care routine at home.” – Katie Anderson