43 Katie Marshall – Changing the Canadian Beauty Biz

By Lori Crete | Beauty Biz Show

Jul 25

Lori Crete - The Beauty Biz Show 500

I love to see inside the lives and worlds of other beauty biz practitioners, to find out what their struggles are, what parts of the business they love, and what products they are using. That’s why I’m so excited today to talk to Katie Marshall.

Katie is located in Canada, and I was really excited to have her on because I’ve watched her since she came out of school and she’s grown to create this thriving business. She has really stepped into a role of leadership in Canada where estheticians really aren’t regulated and is leading a campaign towards making some serious changes in the Canadian beauty biz industry.

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I was always fascinated by the beauty of industry, not realizing what it entailed until I got older.” – Katie Marshall

Show Notes:

  • Katie’s fascination with the beauty industry
  • The importance of community in the industry
  • How Katie built her client base
  • Transitioning clients from deals to paying full price
  • The importance of positive energy
  • How to open your own clinic

You have to be honest with everybody; There’s no room for deceit or deception.” – Katie Marshall

  • The lack of regulation for estheticians in Canada
  • Why Katie started a VIP club
  • The difference between desperate vs. deliberate discounts
  • The restrictions Canada has on products and equipment
  • What kind of regulation Katie would like to see in Canada
  • Why you have to continue your education


Katie’s 3 tips to Create Beauty Biz Success:

    1. Have faith in yourself
    2. Do your homework
    3. Find a mentor

If you don’t educate yourself you’re not going to grow.” – Katie Marshall

Links Mentioned:

 Facebook | Twitter | Instagram | Website | YouTube

I’d rather reward a loyal client than a discount shopper.” –Katie Marshall


About the Author

A finalist for American Spa Magazine’s 2017 Women in Wellness Mentor of the Year, Lori Crete is a highly sought after industry expert and licensed celebrity esthetician. Owner of Southern California’s Spa 10, she is also the founder of The Beauty Biz Club™, a success-based society dedicated to helping beauty practitioners around the world fill their schedule, increase profits and break through to the 6-figure mark.

  • Kathy Deaton says:

    Katie IS a wealth of knowledge! Loved listening to this pod cast.

  • Myrah says:

    I have been giving such a difficult time listening to your guess in sound cloud. Keep buffing and/or tuning out. What could be the problem?

    • Lori Crete says:

      It sounds like a slow internet connection. Sound Cloud runs on their own servers so I don’t think it’s a server issue. Itunes might work better for you.

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