I love to see inside the lives and worlds of other beauty biz practitioners, to find out what their struggles are, what parts of the business they love, and what products they are using. That’s why I’m so excited today to talk to Katie Marshall.

Katie is located in Canada, and I was really excited to have her on because I’ve watched her since she came out of school and she’s grown to create this thriving business. She has really stepped into a role of leadership in Canada where estheticians really aren’t regulated and is leading a campaign towards making some serious changes in the Canadian beauty biz industry.

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I was always fascinated by the beauty of industry, not realizing what it entailed until I got older.” – Katie Marshall

Show Notes:

• Katie’s fascination with the beauty industry
• The importance of community in the industry
• How Katie built her client base
• Transitioning clients from deals to paying full price
• The importance of positive energy
• How to open your own clinic

You have to be honest with everybody; There’s no room for deceit or deception.” – Katie Marshall

• The lack of regulation for estheticians in Canada
• Why Katie started a VIP club
• The difference between desperate vs. deliberate discounts
• The restrictions Canada has on products and equipment
• What kind of regulation Katie would like to see in Canada
• Why you have to continue your education

Katie’s 3 tips to Create Beauty Biz Success:

1. Have faith in yourself
2. Do your homework
3. Find a mentor

If you don’t educate yourself you’re not going to grow.” – Katie Marshall

Links Mentioned:

• Check out my Empower Estheticians Program and 60 Day Challenge
• Read more about Katie’s skin care analysis
• Check out Eve Taylor’s products
• Connect with Katie:

 Facebook | Twitter | Instagram | Website | YouTube

I’d rather reward a loyal client than a discount shopper.” –Katie Marshall