183 Solocast – Know Your Biz Inside & Out

Today’s story will change your beauty biz life in a powerful way. You need to know your beauty biz inside and out along the path to success, so in this episode, I share four key outside-the-biz elements that you must get familiar with if you want a profitable practice. This applies to both beauty biz newbies and large beauty businesses. I also have a homework assignment for you this week that will get you closer to reaching your beauty biz goals.

Listen in as I share concrete tips for managing your social media and attracting high-quality clients to your beauty business.

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“A profitable beauty business is kind of like treating acne: to get the skin clear, you most likely have to pay attention to both topical and internal factors.” – Lori Crete

Show Notes:

  • How does Kara Goldman inspire Lori
  • What is the ADD Method
  • Does a spa need a website
  • How to attract high-quality clients
  • Ways to invest in your business’s social media
  • How to effectively manage a beauty business

“Like Kara, we must be adaptable and willing to take on any task necessary to ensure the safety and success of our businesses.” – Lori Crete

Lori’s 4 Outside-the-Biz Elements to Know:

  1. Numbers
  2. Website
  3. Social Media
  4. Marketing

“Clients will find you and book with you online if they feel drawn to your unique brand.” – Lori Crete

Links Mentioned:

  • Connect with Lori:

Spa Star Instagram | Beauty Biz Instagram | Beauty & Success Facebook group | The Beauty Biz Club

“Your input and your involvement in your marketing efforts can have a tremendous impact on the success of your campaigns.” – Lori Crete



About the Author

A finalist for American Spa Magazine’s 2017 Women in Wellness Mentor of the Year, Lori Crete is a highly sought after industry expert and licensed celebrity esthetician. Owner of Southern California’s Spa 10, she is also the founder of The Beauty Biz Club™, a success-based society dedicated to helping beauty practitioners around the world fill their schedule, increase profits and break through to the 6-figure mark.