213 Solocast – The Last Facial of 2024
Welcome back to the Beauty Biz Show! In the first episode of 2025, Lori reflects on her top five takeaways from 2024. Tune in to hear the lessons she’s bringing into the new year and learn more about an exciting new offer for new estheticians!
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“The lesson here is that sometimes we need to pause, reflect, and assess by staying strong and realizing we are in a cyclical business and industry.” – Lori Crete
Show Notes:
- Lori’s end-of-year ritual
- Reflecting on 2024
- Shifts in the beauty industry
- Setting yourself up for a more joyful and abundant 2025
“We need to be consistent even when our business doesn’t feel consistent. We need to create a sense of balance and regain our direction, even when it feels unbalanced.” – Lori Crete
Lori’s Top Five Takeaways from 2024:
- The year of unbalance
- The year of elevated emotions
- The year of redirected consumer spending
- The year of esthetician spending
- The year of uncertainty
“ Simplicity was the 2024 business model that I saw help so many estheticians stay happy and business healthy. Knowing that you can deliver amazing results with a simplistic business model is a wonderful way to run a solo or a small beauty biz.” – Lori Crete
As Mentioned:
- NEW! Emerging Esthetician – https://emergingesthetician.com/
- The Beauty Biz Club – https://www.thebeautybizclub.com/
“ What can you do that’s simple, doesn’t break the bank, but it gets you excited again to share your experiences, your treatment room finds. What can you do?” – Lori Crete

About the Author
A finalist for American Spa Magazine’s 2017 Women in Wellness Mentor of the Year, Lori Crete is a highly sought after industry expert and licensed celebrity esthetician. Owner of Southern California’s Spa 10, she is also the founder of The Beauty Biz Club™, a success-based society dedicated to helping beauty practitioners around the world fill their schedule, increase profits and break through to the 6-figure mark.