144 Louise Claire Johnson – A Beauty Exec’s Big Pivot, Inspired by Elizabeth Arden

After many years working for Elizabeth Arden in the United States and abroad, Louise Claire Johnson left what should have been a dream job in a dream city to become an author. With a Master’s degree in Journalism from Harvard, Louise quickly pivoted from her role as a beauty industry executive to a full-time writer published in The Huffington Post, The Globe & Mail, and more. Now she is ready to release her first book, Behind the Red Door: How Elizabeth Arden’s Legacy Inspired My Coming-of-Age in the Beauty Industry.

There couldn’t be a more perfect time for her to be releasing her book to the world, as we all struggle to cope with the effects of the COVID-19 pandemic. The book follows two parallel paths: Elizabeth Arden’s inspiring fight to become the world’s first female self-made millionaire in the cosmetics industry alongside Louise’s own professional journey.

Listen in as Louise shares how to write a book, why Elizabeth Arden is such an inspiration, and what she learned about herself while writing her first book.

Subscribe to the Podcast on iTunes, Soundcloud, Stitcher or TuneIn

“I had to ask myself: is this really the life I want or am I just following in someone else’s idea of success?” – Louise Claire Johnson

Show Notes:

  • What is the hardest part of writing a book
  • What is it like to study at Harvard
  • What makes Elizabeth Arden stand out
  • How did Elizabeth Arden know Florence Nightingale
  • Why was lipstick controversial
  • Where is the magazine industry going post-pandemic
  • How to stay sane during COVID-19
  • How do you write a book
  • How to become a full-time author
  • How to start writing a book

“I always had this inclination that I wanted to do something big.” – Louise Claire Johnson

Louise’s 3 Tips to Write a Book:

  1. Speak it into existence
  2. Sit your butt in the chair
  3. Make it a habit and make it manageable

“You’re not going to be perfect at something the first time you do it. It’s continuing to go back even when you suck at it.” – Louise Claire Johnson

Links Mentioned:

 Facebook | Twitter | Instagram | Louise Claire Johnson

“Women were really treated as second-class citizens, so this underground culture was forming of women just pampering themselves.” – Louise Claire Johnson


lori author

About the Author

A finalist for American Spa Magazine’s 2017 Women in Wellness Mentor of the Year, Lori Crete is a highly sought after industry expert and licensed celebrity esthetician. Owner of Southern California’s Spa 10, she is also the founder of The Beauty Biz Club™, a success-based society dedicated to helping beauty practitioners around the world fill their schedule, increase profits and break through to the 6-figure mark.