After many years working for Elizabeth Arden in the United States and abroad, Louise Claire Johnson left what should have been a dream job in a dream city to become an author. With a Master’s degree in Journalism from Harvard, Louise quickly pivoted from her role as a beauty industry executive to a full-time writer published in The Huffington Post, The Globe & Mail, and more. Now she is ready to release her first book, Behind the Red Door: How Elizabeth Arden’s Legacy Inspired My Coming-of-Age in the Beauty Industry.
There couldn’t be a more perfect time for her to be releasing her book to the world, as we all struggle to cope with the effects of the COVID-19 pandemic. The book follows two parallel paths: Elizabeth Arden’s inspiring fight to become the world’s first female self-made millionaire in the cosmetics industry alongside Louise’s own professional journey.
Listen in as Louise shares how to write a book, why Elizabeth Arden is such an inspiration, and what she learned about herself while writing her first book.
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“I had to ask myself: is this really the life I want or am I just following in someone else’s idea of success?” – Louise Claire Johnson
- What is the hardest part of writing a book
- What is it like to study at Harvard
- What makes Elizabeth Arden stand out
- How did Elizabeth Arden know Florence Nightingale
- Why was lipstick controversial
- Where is the magazine industry going post-pandemic
- How to stay sane during COVID-19
- How do you write a book
- How to become a full-time author
- How to start writing a book
“I always had this inclination that I wanted to do something big.” – Louise Claire Johnson
Louise’s 3 Tips to Write a Book:
- Speak it into existence
- Sit your butt in the chair
- Make it a habit and make it manageable
“You’re not going to be perfect at something the first time you do it. It’s continuing to go back even when you suck at it.” – Louise Claire Johnson
- Get your copy of Behind the Red Door: How Elizabeth Arden’s Legacy Inspired My Coming-of-Age Story in the Beauty Industry by Louise Claire Johnson
- Connect with Louise:
“Women were really treated as second-class citizens, so this underground culture was forming of women just pampering themselves.” – Louise Claire Johnson
About the Author
A finalist for American Spa Magazine’s 2017 Women in Wellness Mentor of the Year, Lori Crete is a highly sought after industry expert and licensed celebrity esthetician. Owner of Southern California’s Spa 10, she is also the founder of The Beauty Biz Club™, a success-based society dedicated to helping beauty practitioners around the world fill their schedule, increase profits and break through to the 6-figure mark.