I’m so excited today to introduce you to Michael Tompkins. Michael is Chairman of ISPA, but he’s also an RN, a massage therapist, and a trendsetter and visionary in the luxury hospitality industry.

Today Michael is sharing the big 5 statistics that are released by ISPA every year. These statistics reveal trends that are happening in the beauty biz world and I’ve got good news: business is booming! These are the most positive statistics we’ve had since 2007.

Listen in to hear Michael talk about transitioning from the medical field to the beauty biz, what ISPA is all about, and the power of the millennial client.

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“If you’re a massage therapist or an esthetician, and you’re licensed to do what you love to do, do it your way. If you do it your way, you’re going to love it even more. “

Show Notes:

• How ISPA helps continue your education
• Why he wants to sell a product
• Why he transitioned from the health industry to the spa industry
• The power of hands on touch
• Why you have to be constantly learning and improving
• The power of embracing change and others’ ideas
• How nutrition is becoming more person-specific
• Why we need to highlight nutrition in a big way
• The advancement of cryotherapy

“I’m really in a blessed spot because I’ve embraced change, I’ve embraced others’ ideas, and I let that flow happen naturally.”

• How many spas ISPA represents
• Who is speaking at ISPA
• What are the Innovate Awards
• What is room utilization
• How men are coming to spas much more now
• How the business will start to cater towards men
• What on-demand spas will be like
• How millennials have shifted the spa industry
• The power of social media and online booking

“Historically men have made up about 30% of the spa-goer population, and we’re now at 47%.”

Links Mentioned:

• Be sure to head over to ISPA to register for the event on Oct. 19
• Learn more about Canyon Ranch
• Watch Amy Purdy’s TED Talk
• Learn more about speaker Randi Zuckerberg
• Read about the ISPA Innovate Awards
• Check out the Hammer & Nails Salon for men
• Listen to the two episodes mentioned in today’s interview:
  • Noel Asmar
  • Jerry Nettuno
• Connect with Michael:

 Facebook | Twitter | Instagram | YouTube

“When I say that millennials have made spa a no-turning-back, they’ve incorporated it into their lives and they’re spreading the word.”