Mar 31

Why do some thrive and others fail…

By Lori Crete | Coaching

For the last few years I have attended the Southern California Wax Show. Every year I learn new tools and strategies that help me become a better esthetician. Here I am at the wax show with 3 of my high-level coaching students: Andrea, Adeena, Me and Elisabeth. Whenever I am in a room filled with […]

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Mar 24

The best kept secret around…

By Lori Crete | Coaching

Over the last few years in my coaching and mentoring biz this is the most common challenge that I have helped estheticians overcome. Here’s a lot of what I have been hearing from you… “I am sick and tired of being the best kept secret around!” “I know I am really good at what I […]

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Mar 17

A P*ssed Off Customer.

By Lori Crete | Coaching

It doesn’t happen very often in my esthy world, but when it does I always use the experience as a valuable learning lesson. Here’s what happened… 1. My client was traveling out of the country to see her daughter. 2. The daughter needed products and her mom told her to Facebook message me the order […]

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Mar 12

A Ratio of Revenue Shocker

By Lori Crete | Coaching

I was just exposed to a statistic that surprised me! “The ideal ratio of revenue should be 30% service and 70% retail.” “The difficulty for clients is distinguishing accurate information from misinformation and the fantasy sold to them by the open market. Skin care growth continues to be fueled to satisfy ever-increasing consumer expectations, and […]

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Feb 10

Advice for the newbie esthy

By Lori Crete | Coaching

I get asked this question all the time, and it’s a good one! “I am just out of esthetician school and have my license. What is the best way to get experience if no one will hire you cause you don’t have experience. Very frustrating.” I totally understand the feeling of frustration, because I was […]

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Feb 03

The Bleach Facial Ah Ha Moment

By Lori Crete | Coaching

Recently I posted on my Esthetician Mentor facebook page: “Just got a call from a reporter… she wants an interview on “The Bleach Facial” any details… anyone done this?” And… Some of the responses that I got made me stop and think for a moment… A few people just assumed I was all for it and wondered why […]

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