79 Richard Morris – Why You Need a Trademark and How to Get One

By Lori Crete | Beauty Biz Show

Jun 25
Richard Morris on The Beauty Biz Show with Lori Crete

Today we are going to talk all about how and why to trademark your business with my guest, Richard Morris.

Richard is the owner of 4Trademark.com, a professional trademark service company. He has been named the “Top U.S. Trademark Filer” for several years by NameProtect®, and he joins us from Miami Beach.

I’ve been trademarking projects within my business for several years with Richard, and he joins us today to answer some clarifying questions about how the trademark process works and why you need trademarks.

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“A trademark search is a very good tool to find stuff that is an obvious problem.” – Richard Morris

Show Notes:

  • What is a trademark
  • Who needs a trademark
  • What’s the difference between copyrights, patents, and trademarks
  • How you should be protecting your business
  • What are the first steps to creating a trademark
  • Who created the Toms shoe trademark

“I say ‘just protecting’ as if it is no big deal, but a trademark can be just as an important as a patent. It is just easier to secure.” – Richard Morris

Links Mentioned:

  • email Richard: richard@4trademark.com
  • or call him at 1-800-4-trademark

“I can’t tell you how many clients have called me and we’ve done the trademark and it has gotten refused, and a simple trademark search would have found the problem before we filed.” – Richard Morris


About the Author

A finalist for American Spa Magazine’s 2017 Women in Wellness Mentor of the Year, Lori Crete is a highly sought after industry expert and licensed celebrity esthetician. Owner of Southern California’s Spa 10, she is also the founder of The Beauty Biz Club™, a success-based society dedicated to helping beauty practitioners around the world fill their schedule, increase profits and break through to the 6-figure mark.