Welcome back to the Beauty Biz Show! In this episode, Lashify founder and CEO Sahara Lotti joins Lori to talk about inventing the world’s first DIY lash extension system and what it really takes to protect a one-of-a-kind innovation. Tune in to hear how Sahara built an entirely new lash-making process from scratch, why protecting your innovation matters, and what estheticians need to know about bringing Lashify into their treatment rooms.

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“ Do everything yourself. Learn every aspect of your business yourself… Do not let other people know more about your business than you do, because you will set yourself up for failure.” – Sahara Lotti

Key Topics:

• The journey from burnout to building a leadership team that actually supports growth
• How Sahara invented Lashify’s entire lash system and application tool from scratch
• The importance of protecting your innovation — especially as a women-owned beauty brand
• Bringing Lashify into spas as a solution for clients allergic to traditional lash extensions
• Why authenticity, not influencer culture, is the key to building a lasting beauty brand

“ I’m really focused on being healthy, and being happy, and doing things that make me feel good versus throwing everything into just the company.” – Sahara Lotti

About Sahara Lotti

Sahara Lotti, the visionary CEO and founder of Lashify, is a trailblazer in the beauty industry, renowned for her disruptive innovations. With an impressive and ever-expanding portfolio of over 750 global patents, Lotti has revolutionized the lash market by pioneering DIY lash extensions and introducing the groundbreaking Underlash Technology™. Her leadership has not only redefined beauty standards but also carved out an entirely new market segment, cementing Lashify’s position as a global leader in the industry. Lotti is also the first woman to combat counterfeits and dupe culture by successfully suing Chinese manufacturers for infringing on her patents, setting a precedent in the fight against intellectual property violations.

As Mentioned:

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Links & Resources

Learn more about GlossGenius: http://glossgenius.com/beautybizshow (promo code: BEAUTYBIZSHOW). Provides businesses with 50% off 2 months of Premium (Gold or Platinum!)

Learn more about Lashify: lashify.com

Learn more about Lashify Pro: lashify.pro

Follow Lashify on Instagram: @lashify

Follow Lori on Instagram: @lori_beautybiz

Follow Lori on TikTok: @spastar_beauty

Watch this episode on YouTube: https://youtu.be/bm15ywNLaY0

“ We need to do things that make us feel good, because we can accomplish so much when we feel good.” Sahara Lotti