204 Serena Advani – Founder of Seadrop Skincare

After traveling for work and having her toiletries leak or be confiscated, Seadrop Skincare Founder and today’s guest Serena Advani took matters into her own hands. She says her education was “a perfect storm” that led her to create a beauty business. In this episode, Serena talks about the importance of creating moments for yourself and your clients and the steps she took to save water during the product development phase and beyond. We also talk about legitimizing the beauty industry and behind-the-scenes strategic thinking.

Listen in as Serena shares a fun behind-the-scenes story about her time working at Estée Lauder and a neuro-marketing tip on increasing retail sales.

 

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“Consumers will tell you what they are really thinking with how they act not what they tell you with words.” – Serena Advani

Show Notes:

  • What is Seadrop Skincare
  • What were Serena’s family beauty rituals
  • How did Serena’s background help her start a beauty business
  • Do clients want to pay for sustainability
  • Why focus on the business side of the beauty industry
  • Where did the name Seadrop Skincare come from
  • How to name your business

“Instead of giving people a product that is more sustainable and that’s it, it’s worth giving them just a better product that happens to also be sustainable.” – Serena Advani

Serena’s 3 Tips to Create Beauty Biz Success:

  1. Start somewhere
  2. Stay motivated
  3. Talk to as many people as possible

“It is important to have a focus on what you want the industry to look like longterm.” – Serena Advani

Links Mentioned:

  • Connect with Serena Advani:

 LinkedIn | Twitter | Instagram | TikTok

“The lack of water in the product eliminates the need for artificial preservatives since water breeds bacteria.” – Serena Advani

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Lori

About the Author

A finalist for American Spa Magazine’s 2017 Women in Wellness Mentor of the Year, Lori Crete is a highly sought after industry expert and licensed celebrity esthetician. Owner of Southern California’s Spa 10, she is also the founder of The Beauty Biz Club™, a success-based society dedicated to helping beauty practitioners around the world fill their schedule, increase profits and break through to the 6-figure mark.