Today I’m introducing you to my friend Shannon O’Brien who is the president, founder, and dean of iSugar University. I wanted to bring Shannon on because, first of all she’s incredibly fun, but also because she’s so knowledgable and is very generous with that knowledge. Shannon brings over 15 years experience in esthetics, over 20 years of experience working in a teaching capacity, and a strong passion to share the business and art of body sugaring with others.

Sugaring is a topic and service that is really trending right now – I know lots of my clients and friends are asking about it. So whether you sugar or you don’t or have thought about learning or maybe have never heard of it, I highly suggest listening in to hear her talk about how she started sugaring and then moved into education, and the differences between waxing and sugaring.

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Being with people and working with beauty was just kind of that thing that kept calling to me.” – Shannon O’Brien

Show Notes:

• Why her clients start calling her Sugar Mama
• How to move from the corporate world to the beauty biz
• What knowledge she brought from a high end spa to her own business
• How she earned her staff’s trust
• The value of hard work
• Why you have to be aware of your surroundings
• When she decided to rebrand herself
• Why she decided to start sugaring

The biggest thing for me was hard work: if I didn’t know how to do something, I figured it out.” – Shannon O’Brien

• How much practice it takes to get good at sugaring
• Why it’s fun to start over and learn something new
• The natural nature of sugaring
• Why she started training others to sugar
• How she embraced training online
• Why she’s passionate about supporting the industry
• The difference between sugar and wax
• Why she loves her beauty biz and her clients

The key to this is really realizing that you have to work. You can’t just show up and wash some faces.” – Shannon O’Brien

Shannon’s #1 tip to Create Beauty Biz Success:

1. Work hard!

Our goal is to educate the tribe, and get everyone educated on what sugar is..” – Shannon O’Brien

Links Mentioned:

• Be sure to learn more about iSugar University
• Check out Canyon Ranch Spa
• Connect with Shannon:

 Facebook | Twitter | Instagram | YouTube

Now I do something I never ever thought I would do, and it’s lucrative, and my clients love me.” – Shannon O’Brien