92 Shelley Hancock – Seasoned Esthetician and Industry Tools Expert

I’m so excited to have seasoned esthetician and industry tool expert, Shelley Hancock, with me on today’s show.

Shelley earned her esthetic license in 1988 and purchased her first skin care center just one year later. She opened Real Transformation Esthetic Training Center in 2005. She spends her days helping her fellow Estheticians transform their esthetic careers. Her specialty is cutting edge equipment technologies that will take your business to the next level.

On today’s show, Shelley and I have some major girl talk where we talk about the best esthetician tools, how things are changing in the esthetician world, her best advice and more. I think you’ll love it!

Subscribe to the Podcast on iTunes, Soundcloud, Stitcher or TuneIn

I find when I spread myself too thin, something is always going to fall through the cracks.” – Shelley Hancock

Show Notes:

  • Why you should hug your clients
  • What it was like being an esthetician in the 80s and 90s
  • How to transition in your business
  • What tools are best for estheticians
  • The best tools for new estheticians
  • How to connect with clients
  • What is your identity

We’re touching people’s lives besides literally touching them. We become so close to them that a hug at the end just seems natural.” – Shelley Hancock

Links Mentioned:

  • Get a copy of Shelley’s FREE GIFT to you by emailing contactme@shelleyhancock.com
  • Connect with Shelley:

 Facebook | Twitter |Shelley Hancock

My main message is don’t be afraid. Try, fail, get back up, and go back out there again. That’s good for a life in general, but really in this industry that’s what you need to do.” – Shelley Hancock


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About the Author

A finalist for American Spa Magazine’s 2017 Women in Wellness Mentor of the Year, Lori Crete is a highly sought after industry expert and licensed celebrity esthetician. Owner of Southern California’s Spa 10, she is also the founder of The Beauty Biz Club™, a success-based society dedicated to helping beauty practitioners around the world fill their schedule, increase profits and break through to the 6-figure mark.