Lori Crete: Speaker on Beauty Biz Success

Master Marketing ᐧ ​Beauty Brand Strategy ᐧ ​Profitability

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Where to Find Lori Live:


When: March 15, 2020

Where: Las Vegas, NV

If you are a talented practitioner who has spent thousands of dollars investing in techniques, products, equipment, and fine-tuning your skill set, and you're eager to tap into the massive opportunities available right now in the beauty industry, this is a day designed for you. I invite you to join me to learn how to become booked-perfectly with committed clients who honor your expertise. This is a hands-on, small group so spaces will go quickly.

Click Here For Details


When: June 28th, 2020

Where: Las Vegas, NV

Details Coming Soon

Hire Lori To Speak At Your Event!

Lori Crete is a highly sought-after industry consultant, speaker, and licensed celebrity esthetician.  She speaks and consults in areas such as empowerment, business building, beauty brand strategy, marketing, leadership and business operations. Lori has 17 years of experience as a spa owner and is the founder of the Beauty Biz Club®, the premiere online business academy and community dedicated to helping beauty ​​entrepreneurs skyrocket their success.  Book Lori to speak at your next event so your attendees can leave with action steps​ and inspiration to fill their ​schedule and increase​ profitability.


Customized presentations for your audience.

Beauty ​Brand Strategy

It’s no secret that daily rituals define us and are the foundation of our success (or lack thereof).

In Beauty ​Brand Strategy Lori shares her Top 10 ​modern strategy must-haves to help ​your audience attract more clients, get more referrals and significantly increase ​profitability through client loyalty. ​ 

​4's of Booked Solid

Learn the 4 staying-booked secrets that have been field-tested and proven to work. Lori shares her exact success system that teaches how to work with what you have and turn it into a cascade of client bookings.
Keep your schedule booked with the clients that light your beauty biz soul on fire.

​Master the Marketplace

​Learn Lori's reverse engineer sales system that gets clients to ask what they need - to look and feel beautiful. Turn uncomfortable sales conversations into an exchange that has clients longing for the perfect retail product regimes.
Learn the organic and “feel good” sales strategy that will help ​boost your income by​ $50,000+ per year.

Lori’s expertise—in esthetics, beauty brand strategy and business marketing—gives her a unique ability when it comes to ​guiding other beauty business owners, practitioners, and employees. She’s started and scaled multiple businesses and knows what it takes to succeed. Lori’s passion is ​felt from stage when teaching other women how to ​create beauty and success.


I was at the Long Beach show and got to hear Lori's speech which, was so fabulous! I got this overwhelming feeling of pride and almost shed a tear during Lori's presentation. Lori, your passion is infectious and so inspiring!

Tyrla W , Licensed Esthetician

So motivating and inspiring!

I attended your discussion yesterday at the trade show and it was unbelievable! Truly one of the most impressive talks I have ever attended You were so motivating and inspiring but also incredibly personal. Absolutely genius.

Thanks again for all your support and I look forward to the next opportunity to see you speak.

Angelique Woodrich , Societe Clinical Skincare Regional Director, Southern California

Awesome and motivating presentation!

Thank you for your awesome and motivating presentation. Your stage presence is phenomenal! I heard many many positive comments. I appreciate your work in our industry.

Dave Waggoner , Director of Education and Public Relations at Skin Script Skin Care

Willing to go above and beyond to make any partnership a success!

I have been in the beauty business for over 16 years and in the direct response industry for over 20 years hiring talent across the spectrum.

I’m constantly recruiting the best of the best from A-List celebrities to doctors, dermatologists, beauty experts and digital influencers.

I met Lori early in both of our careers and instantly knew she had something special to offer. I invested in her genuine energy before she had much television or media experience and watched her grow into the success she’s become!

She’s an experienced esthetician and educator willing to go above and beyond to make any partnership a success. I just recruited her again for another successful beauty brand because we needed someone with the credibility, knowledge and sincerity to bust a beauty myth. It worked! She nailed it and we are extremely grateful and encouraged this brand will continue to grow with her valued contribution. I’m honored to call her a business partner and a friend. I look forward to working with her again and again for many years to come.

Stacy Elegino , Vice President, Talent

She was amazing!

I got to watch Lori live yesterday at the Long Beach show. She was amazing! I felt like such a fan girl sitting in the front row. Lol. I got all the feels from her speech, it was excellent. Lots of people sat down just to watch her and 90% of the crowd left when she was done. Kudos to you Lori!

Erin , Licensed Esthetician

Where you'll find Lori next...

Dallas Banner

The International Congress of Esthetics and Spa - Dallas, TX
May 6th & 7th
Room: Super Bowl 2
4:00 p.m. to 4:45 p.m.

The Four S’s of Successful Marketing

The 4 S’s of successful marketing are practical tools designed to help you capture new clients and turn your existing clients into long-term loyal clients. Learn how to effectively lessen your late runners, no shows and tame the troublemakers in your beauty biz, eliminating the thousands of dollars lost each year due to the abuse of policies.

Fearlessly share your service and retail offerings to attract more clients, get more referrals & increase profits! Click here for more info.

Changing The Face Of The Beauty Industry

Mentoring practitioners to achieve the level of success they desire


HOST: the beauty biz show

Pulling back the curtain on the business side of the beauty industry. Learn from and be inspired by industry experts who are thriving in this billion dollar + industry. Get inside scoop on how they do it, what matters most, and what's next. Found on iTunes and Stitcher.


2017 FINALIST: American spa magazine's mentor of the year

Whether she’s an educator, a leader of an organization, or a company head, Lori is making a difference to businesswomen everywhere by serving as a trusted advisor, expert consultant, and hard-working example to others.


Founder: The Beauty Biz Club 

The Beauty Biz Club® is the only professional success-based society designed to provide the beauty and wellness practitioner with the resources and support needed to become a top earner the beauty industry.

Whether just starting out or already balancing a full schedule, the support and guidance available in The Beauty Biz Club® provide everything needed to build, run and flourish in the treatment room and beyond.



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