Beauty Biz™ Success Expert

Master Marketing ᐧ Beauty Brand Strategy ᐧ Profitability

Amplify Conversations. Drive Sales.

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Hire Lori To Speak At Your Event

Lori Crete is a highly sought-after beauty industry leader and licensed celebrity esthetician who offers speaking, consulting, and influencer opportunities. Lori is an expert in building profitable beauty businesses, surviving tough times, and provides a wide range of insider knowledge when it comes to beauty brand strategy, marketing, empowerment, and leadership. Lori will inform, motivate, and bring your audience’s talents to the next level. She is available for in-person keynotes and online addresses.

Lori is often a keynote speaker at major industry tradeshows, has taught numerous groups, and is often featured in leading print publications.

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Lori’s Story

As an American Airlines flight attendant, Lori woke up in Boston on the morning of September 11, 2001. With her eyes glued to the TV, she watched as Flight 11 crashed into the World Trade Center with her colleagues on board. It wasn’t long after, Lori decided it was time to trade in her flight wings for something on the ground. Soon she would move to the West Coast and enroll in esthetics school. Lori took her first-class cabin experience into the treatment room, where she learned the ins and outs of how to become booked-perfectly. Over the next two decades, Lori built and scaled several 6-figure+ beauty businesses and has shared her knowledge with thousands of eager professionals all along the way. Her passion is felt in everything she says when speaking on creating more beauty and success.

Changing the Face of the Beauty Industry

“Invest, Implement, Impact. This is really where you want to be.” – Lori Crete


Customized presentations for your audience.

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Beauty Brand Strategy

It’s no secret that daily rituals define us and are the foundation of our success (or lack thereof).

In Beauty Brand Strategy Lori shares her Top 10 modern strategy must-haves to help your audience attract more clients, get more referrals and significantly increase profitability through client loyalty.

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4's of Booked

Learn the 4 staying-booked secrets that have been field-tested and proven to work. Lori shares her exact success system that teaches how to work with what you have and turn it into a cascade of client bookings.

Keep your schedule booked with the clients that light your beauty biz soul on fire.

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Master the Marketplace

Learn Lori's reverse engineer sales system that gets clients to ask what they need - to look and feel beautiful. Turn uncomfortable sales conversations into an exchange that has clients longing for the perfect retail product regimes.

Learn the organic and “feel good” sales strategy that will help boost your income by $50,000+ per year.

A Rare Vantage Point

Insider Knowledge Brings Expert Consulting

As an industry leader, Lori has worked with thousands of beauty professionals. She understands their needs, motivating factors, and how to reach them effectively. Lori can help your business reach its full potential by bringing fresh insights and bright ideas to even the most challenging projects. She has worked with some of the industry’s biggest stars and has successfully helped bring their vision to life. As the Founder of The Beauty Biz Club, Lori can also offer clients a direct test market to some of the most successful practitioners in the industry.

Influencer Opportunities

Boost your traffic, engagement, and sales

Lori has teamed up with iconic brands for public relations activations, appearances, digital content, social posts and speaking engagements. Her involvement has helped amplify conversations and drive sales. Brands she’s partnered with include Fortune 500 companies such as Guthy-Renker, as well as Osmosis Skincare, Sorella Apothecary, and more.

Get your brand trending with Lori


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The Leading Podcast for Beauty Practitioners

The Beauty Biz Show has hundreds of powerful episodes featuring interviews with iconic thought leaders, celebrities, and the industry’s most influential players. There’s nothing else like it. With 5.0 out of 5 stars and hundreds of positive reviews, listeners turn to The Beauty Biz Show for inspiration and education. Let Lori elevate your brand’s message with her trusted voice and personal endorsement of your product by sponsoring a podcast.

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American women in wellness

Finalist: American Spa Magazine's Mentor Of The Year

American Spa recognizes the most influential women in wellness who have proven to be outstanding leaders within the wellness industry with their noteworthy contributions as a trusted advisor and shining example to others.



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The Beauty Biz Club® is the only professional success-based society designed to provide the beauty and wellness practitioner with the resources and support needed to become a top earner the beauty industry.

Whether just starting out or already balancing a full schedule, the support and guidance available in The Beauty Biz Club® provide everything needed to build, run and flourish in the treatment room and beyond.

What Others Are Saying…