From Surviving To Thriving
I know that I’m constantly sharing inspirational stories with you and telling you that I believe in you and I know you can be successful.
And it’s true, I do know that you can absolutely be successful as an Esthetician.
But still, I know there are times when you wonder what really is possible for you. You wonder if there was some other factor in the latest success story you’re reading – something that makes it less likely for you.
Sound familiar?
Well, today I’m going to tell you about Sarah. Her story is one that you will want to pay close attention to because I think you might just see yourself in it and it will help clear up any doubt you have around there being some magical trait that you just don’t possess.
Sarah, who is of my esthetician-coaching clients, is ROCKING it as a licensed esthetician. But it wasn’t always this way. A few years ago Sarah started her beauty biz and was making about $35,000 a year.
She will tell you that at first she was putting in a TON of hours. Most of what she made was being put right back into her business. And, she was scared to death of failure.
After a short time in business, Sarah got sick of feeling exhausted and scared, so she decided that she had to make some changes.
Once Sarah had made this decision to change, she bravely stepped forward and in doing so, she created an amazing shift. Now not only is she hitting her goals, but she’s also exceeding them and making $92,000 a year! Each year, her income is increasing even more (this year by 5-figures), and she confidently plans on hitting 6-figures in 2016!!!!

Taking a beauty biz from $35,000 to $92,000 in a short period of time is no small accomplishment. It’s something to be proud of and to celebrate.
The reason I share this is to let you know that Sarah’s success is something that is attainable for each and every one of you who decides (and believes) that you deserve success.
In case you are wondering what changes Sarah made that catapulted her from just surviving to thriving in a beauty biz that she loves, read on because I’m going to tell you.
As you read these changes, I want you to wrap your mind around the primary concept that is being conveyed and that is the concept of working smarter not harder.
Here’s what she did…
- She learned how to market her services.
- She learned where to market her services.
- She learned how to set her prices where they should be.
- She set business boundaries that she confidently implements, reducing her number of cancelations and no-shows.
- She takes her title as “Licensed Esthetician” very seriously and treats it as a success-driven career choice (and she’s proving that it is).
Approaching her business this way has not only increased her income, but has allowed her to stop working on Saturdays, and she now leaves work earlier each day. She is working smarter, not harder.
Sarah decided to claim her success and is designing the beauty biz of her dreams.
How did she discover the powerful tools that supported her shift in such an abundant way? (Hint: I’m sharing this with you now for a very good reason.)
Well, knowing that she desired targeted help and knowledgeable guidance, she chose to invest in a program that had been on her radar. That program was one of the 60-day Beauty Biz Success Challenges.
Yes, the same 60-day Beauty Biz Success Challenge program that is coming up in just two weeks.
Wouldn’t you agree that the $297 Sarah spent to join the 60-day Challenge has had an outstanding ROI (return on investment)?
Now, I should also tell you that spots for this next 60-day Challenge are filling fast, and we’re beginning on February 1st!
So if you want to make some changes and create your own wild success, click here to grab your pass into the program. Then get ready and excited to be challenged – I can’t wait to do this with you!
Oh and btw, you should know this detail too…
Sarah’s beauty biz is located in a small town making her living proof that it doesn’t matter where you are located. What matters is that you learn to invest wisely – and bravely in YOU and in proven success programs that will teach you how to attract more clients, get more referrals and make more money.

About the Author
A finalist for American Spa Magazine’s 2017 Women in Wellness Mentor of the Year, Lori Crete is a highly sought after industry expert and licensed celebrity esthetician. Owner of Southern California’s Spa 10, she is also the founder of The Beauty Biz Club™, a success-based society dedicated to helping beauty practitioners around the world fill their schedule, increase profits and break through to the 6-figure mark.