The Beauty Biz Show with Lori Crete

Today I tackle an issue that all of us have faced. What should we do when life interrupts the flow of our businesses? How do we stay focused, productive, and connected to our work as an esthetician with all that life and business throw at us? In this episode, I share tips for using social…

Read More
Kerri Kasem on The Beauty Biz Show with Lori Crete

Today’s guest, Kerri Kasem, and I have a lot in common. We both appreciate simplicity and functionality, and I admire her branding and marketing. She found the right people and credits them for helping her as she created her first skincare product, The One. In this episode, Kerri and I discuss what brought her to…

Read More
Serena Advani on The Beauty Biz Show with Lori Crete

After traveling for work and having her toiletries leak or be confiscated, Seadrop Skincare Founder and today’s guest Serena Advani took matters into her own hands. She says her education was “a perfect storm” that led her to create a beauty business. In this episode, Serena talks about the importance of creating moments for yourself…

Read More
Jay Nixon on The Beauty Biz Show with Lori Crete

We often refer to my life partner and today’s guest, Jay, as an esthetician by association. He owns a fitness studio and supplement company, runs a coaching business, and has written two books. In this episode, we talk about cultivating the client experience and ways to show your client that you care beyond the transaction.…

Read More
The Beauty Biz Show with Lori Crete

Today I want to have a chat about cancellation policies and procedures. This is a hot topic for solo and small business service providers because we are too often taught that the customer is always right, and this causes a huge profit loss for our businesses. So in this episode, I explain how you can…

Read More