I’m so excited today to introduce you to my longtime friend, Tera Valdez-Peterson. I met Tera in 2005 at a trade show, where she and her mom were selling a microcurrent device. I loved her personality, and I ended up spending hours at her booth talking all things skin care, and we became fast friends.

Tera is now the CEO of NuFACE, a company she and her mother founded. You’ve probably seen NuFACE devices in major department stores and every exclusive spa. It has even been featured as one of the number one selling beauty devices on QVC.

I can’t wait to share Tera’s story with you. To me, she’s such an inspiration in our beauty biz world, and I bet you’ll think so too.

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“It’s just so interesting what microcurrent does to the client as she’s going through treatments; It really transforms their demeanor and their confidence.” – Tera Valdez-Peterson

Show Notes:

• How much her business has grown in the past ten years
• How she was selling microcurrent machines before launching NuFACE
• How her mom inspired and encouraged her
• Why she decided to become an esthetician
• How she and her mother came up with NuFace
• How selling products direct to consumers can bring in business
• Why at-home devices are the future of skincare
• What it’s like working with her family

“I did like the entrepreneurial spirit of being able to make decisions for yourself and really kind of being in control of your destiny.” – Tera Valdez-Peterson

• What it’s like selling on QVC
• How they found their brand ambassador
• What her office culture is like
• Why you have to know who your client is
• How the spa industry is shifting
• The trend of the “lifting lounge”
• The value of connecting with influencers and consumers on social media
• How she keeps her life balanced

“Naturally, an at-home device is going to be the next generation in skin care.” – Tera Valdez-Peterson

Tera’s 3 tips to Create Beauty Biz Success:

1. Supplement your income with retail
2. Use social media as a marketing and advertising arm
3. Book your client before she leaves your room or your spa

 “In the business environment, having no ego is really important to make sure that everybody feels comfortable and can excel.” – Tera Valdez-Peterson

Links Mentioned:

• Get yourself a bottle of NuFACE’s Optimizing Mist
• Read #GIRLBOSS
• Download the NuFACE app!
• Connect with Tera:

 Facebook | Twitter | Instagram | YouTube

“You have to be making money when you’re not physically working, or without your two hands.” – Tera Valdez-Peterson