Today I’m excited to introduce you to a powerful, inspiring esthetician, Teri Eastin. Teri joined one of my coaching programs about 5 years ago, and I’ll never forget our first conversation about why she was thinking about quitting the beauty biz and getting a “real job.” Listen in to hear what happened to create a shift in her mind and made her step forward into her own success.

Her story is so inspiring. She has built a truly amazing business: she is pretty much booked solid, is super successful, and specializes in something that makes her excited to see clients every day. Today we’re talking about the value of owning your business boundaries, why you should take the leap and pursue your passion, and creating awesome results for your clients.

I also want to remind you there are a few days left to sign up for the Beauty Biz Success 60 Day Challenge, a program to help you and challenge you to do better and play bigger in your beauty biz practice. It’s packed with information including some of my best trade secrets, field tested and proven systems, and tips on how to attract more clients, get more referrals, and increase the profits in your practice.

Subscribe to the podcast on iTunes, Soundcloud, Stitcher or TuneIn

I think I was too clinical and that’s why I didn’t draw a lot of clientele from the salon, because I wasn’t luxurious.” – Teri Eastin

Show Notes:

• How she fell into esthetics
• How Teri and I connected
• Why renting space in a salon didn’t work for her
• She always loved extractions
• Her transition to being an acne specialist
• Why she loves getting to help people every day
• How she found her own space
• The value of taking baby steps and planning a lot
• How she started her specialized business
• The challenge of firing her non-specialized clients

I tell people all the time that I pop pimples for a living, and who knew that I could make a career out of it?” – Teri Eastin

• Why she needed to do some automating for new clients
• The struggle of raising her prices
• How to stand up for yourself with a late and cancellation policy
• What it’s like being financially secure
• What you can learn from other business people who aren’t in the industry
• You have to design what works for you and appeals to you
• Finding the right employee for you
• The biggest struggle of starting her own product line
• The importance of self care

Teri’s 3 tips to Create Beauty Biz Success:

1. Take your time
2. Make a plan
3. Do what speaks to your soul

For this work, the client has to be as committed as I am. It’s a real struggle if they really don’t want to do all the stuff they have to do.” – Teri Eastin

Links Mentioned:

• Check out Jot Form
• Don’t forget to sign up for the 60 Day Challenge!
• Connect with Teri:

 Facebook | Instagram | YouTube

That’s probably one of the things I’m going to change a little bit this year, is actually starting to make time for myself.” – Teri Eastin