The Biggest Secret To Getting Great Clients

By Lori Crete | Coaching

Oct 03

getbackMany people in the Beauty Biz Industry share a common frustration and it is that they just aren’t getting enough of their ideal clients in the door. Their book isn’t staying full enough and they aren’t sure what to do about it.

The topic of how to get more clients filling your book is one that is covered in one way or another in virtually every program I offer.

However, there’s one secret path that I want to share with you today and that is…


It’s not a joke either.

Recently I overheard a conversation where a couple of Beauty Biz Practitioners were talking about how things had been slow and how everyone that was coming in was looking for a deal. They commiserated about how impossible it was to make ends meet.

(Bonus tip: Sitting around stating how ‘hard’ something is isn’t beneficial to you. You want to stay positive and hopeful. Affirm good things not bad ones. Th Universe just agrees with you. It will not argue with you or try to prove you wrong.)

Later in the conversation, the talk turned to wanting to get mani / pedis together to make them feel better and how one of the ladies had a coupon but had left it at home. They speculated on whether or not the salon would still give them the deal. Huh?

Let’s think about this…

YOU don’t like it when people walk into your Beauty Biz and ask for a deal but YOU don’t see how you are consciously creating that cycle by doing the same thing to other Beauty Biz Practitioners?!

You tend to get back what you put out in the world so if you want great clients, you must also BE a great client. It’s the natural flow of prosperity and abundance. If you’re not experiencing the flow into your direction the way you’d like, take a look at what you’re contributing to the flow. You may be creating a block you weren’t even aware of.


About the Author

A finalist for American Spa Magazine’s 2017 Women in Wellness Mentor of the Year, Lori Crete is a highly sought after industry expert and licensed celebrity esthetician. Owner of Southern California’s Spa 10, she is also the founder of The Beauty Biz Club™, a success-based society dedicated to helping beauty practitioners around the world fill their schedule, increase profits and break through to the 6-figure mark.

  • Nora says:

    Well said! If we love what we do and put our heart into our profession- all our efforts will be known.

  • Jenell says:

    Amen, be the kind of Client you want . I just had a conversation with another Esti who is constantly late, all her Clients are inconsistent and Flaky. I told her how we show up in the World is what we get back!

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