Today on the show I’ve got the ultimate style and beauty insider, Tia Williams. Tia worked for 15 years as a beauty magazine editor at places like Lucky, Glamour, YM, and Essence. She also created one of the first style blogs called Shake Your Beauty and is the bestselling author of The Accidental Diva and the It Chick Series. Tia’s latest book, The Perfect Find, debuted in April and was an instant bestseller.

Tia is currently a copy director at Estee Lauder, and because the the job of a beauty editor has always fascinated me, I wanted to get the inside scoop from her. Listen in as we talk about the tough vibe of the beauty industry, the difference between editing and copywriting, and her passion for writing.

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Now there’s a million ways to get your voice heard if you want to be a beauty writer.” – Tia Williams

Show Notes:

• What it’s like to work for Bumble & Bumble
• Why you should be a beauty editor
• The tough vibe of the beauty industry
• What the average day of a beauty editor looks like
• The difference between beauty editing and beauty copywriting
• How to have both a personal and professional beauty experience
• Digital media vs. print media

It’s being plugged into pop culture and being plugged into what’s coming across your desk.” – Tia Williams

• How to get a beauty editor’s attention
• Why everything has to be searchable and hashtagged
• How she started a blog
• How writing can be a vice
• Why she struggles with self care
• Where to find time to write a book

The thing is you have to tailor a pitch depending on where it’s going.” – Tia Williams

Links Mentioned:

• Get a copy of Tia’s latest book The Perfect Find
• Read her blog Shake Your Beauty
• Check out Bumble and Bumble
• Connect with Tia:

 Facebook | Twitter | Instagram

I was so hungry for stories about women that reinvented themselves and pulled themselves out of holes when they thought that they were over. “ – Tia Williams