Every October I create my Master Marketing Plan for the upcoming year. I will be honest. It’s not my favorite task and there is a glass of wine in hand.

Does it take some time and effort? Yes.

Is it worth it? Yes.

No Joke my friends – creating a consistent marketing plan is what allowed me to increase my income by $60,000 in 8 months. I will also mention that I did this during a HORRIBLE economy.

Mastering your marketing plan means…

1. Connecting with your clients on a deeper level and building a know, like and trust (I will spend money at your business) relationship with them.

2. Taking advantage of an amazing low to no cost form of
advertising.

3. You – creating the luxury of watching your schedule fill up.

4. You getting to watch your bank account grow in a way that feels like something magical is happening in your life.

There really are not very many estheticians, spas, and salons utilizing this amazing tool and I can’t figure out why because it is a game-changer!

So use this letter as your opportunity to become a diamond in the rough and start to shine your skin care light.

I really could write a book on this, but for now I am going to give you your 3 next best “Master Your Marketing” steps:

1. Get a calendar and create a plan of action. I recommend a monthly newsletter and about 5 special event announcements. Including: Holiday specials, a yearly gratitude sale and any anniversary celebrations surrounding your biz accomplishments.

Or if you have The Six-Figure Esthetician System  pull it out and fill in the calendar I designed specifically to take the scariness out of creating your marketing message. Pages: 68-75.

2. Set up an email marketing management system. I recommend Constant Contact or Mail Chimp.

Also, some of your online booking systems include a marketing message tool. Not sure if yours does or how to use it? Call them. Their customer service reps are there to help you design success.

I know Schedulicity does and here’s a 60 Day Free trial if you’re interested in giving it a try: http://pages.schedulicity.com/mentor60/

3. Become accountable and create your success. This means you have to do the work to see the results and this can be the hardest part.

Commit to developing a plan and stick to it. This is why so many of my esthetician coaching students are having their best days, weeks and months ever… because they are surrounding themselves with like minded people that are encouraging them to stay structured and accountable (this is a huge success tool).

Looking for some structure, tactics and success in your esthy biz? Click here for info on my Empowered Estheticians Success Skills Membership Coaching Program.

I can assure you if you’re looking for an increase in business your marketing plan can and will be a valuable tool that will bring abundance to your practice.