It’s been 2 years since I created the “Esthetician Success Ezine”, a weekly email newsletter geared towards helping my fellow beauty biz practitioners welcome success into their world.

I have learned so much from this experience that I decided to share with you what this adventure has taught me…

1. Practice makes perfect. Sitting down to write a newsletter that you know thousands of people will read feels very different from working one-on-one with a client in a treatment room. I had to let go of the fear that my writing skills weren’t that of a journalist and instead just do the best I could.

2. Commitment is key to growth. Committing to the process, coming up with ideas, writing, editing, and sending out a newsletter every week feels a bit like working on an important relationship to keep it healthy, balanced and productive. Giving it your all will lead you to a desired result – giving up will not.

3. A business email doesn’t have to (and shouldn’t) be all business. People listen and engage more when you come from a genuine and authentic place. It’s ok to be you when sharing your information. Add some of your personality, and I bet you will see your open rates increase.

4. The people who are supposed to be in your life will appreciate your message and those who are not your ideal client will go way. It’s as simple and/or as complicated as you make it. A newsletter is a business-building tool and you should commit to the process of sharing information and letting others know that you’re open for business, but do not take it personally if someone unsubscribes. Business success comes from a place of making strategic not emotional decisions.

If you have not created an ezine for your business I strongly suggest that you start one… it is an amazing way to let your clients know that you are open for business.

I am devoting an entire training module at “The Esthetician Success Live Master Class” on how to create a Heart-Centered Marketing Message…

Why?

Because, I know that when I share my “Esthetician Success Ezine System” you will:

a. See how simple and fun it is to connect with your potential and existing clients

b. You will have a unique method to show your peeps that you are a leader and an expert in your community

Click here for all the deets:
www.estheticianmasterclass.com

Feb. 9th and 10th
Los Angeles, CA
Sheraton Gateway LAX