Welcome back to the Beauty Biz Show! In this episode, Paume founder Amy Welsman joins Lori to discuss all things hand care and entrepreneurship. Tune in to learn how Paume came to be and how they are redefining hand care.

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“ The journey of the entrepreneur… Your resiliency, your tolerance for chaos… it changes over the years. I feel like I could literally handle anything at this point.” – Amy Welsman

Show Notes:

In this episode, Lori and Lauren talk about…

• How Paume became a leader in hand care
• The importance of hand care
• Handling unexpected growth & expansion
• Resilience in entrepreneurship
• Developing your beauty brand

 “Clarity, focus, organization. If you don’t embody those three things, it becomes hard to be successful.” – Lori Crete

About Paume

PAUME was born in 2019, inspired by a deeply personal moment: when Amy and her husband brought their newborn daughter home. As new parents, germs became a constant concern, and hand sanitizer became a household staple. But the options were underwhelming — harsh on skin, unpleasant to use, and wastefully packaged. Determined to create something better, Amy was inspired to launch their first product: the Moisturizing Antibacterial Hand Gel, a formula that’s effective, nourishing, and both elegant and sustainable.

Today, PAUME is leading the charge in hand care, earning recognition like the Marie Claire Beauty Game Changer Award, and a feature in Forbes and WSJ. Their products, loved by celebrity nail artists, new parents and everyday users alike, blend luxury, sustainability, and the care our hands deserve.

Learn more about Paume: https://mypaume.com/

 “Never be afraid to ask for help.” – Amy Welsman

As Mentioned:

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Links

Learn more about GlossGenius: http://glossgenius.com/beautybizshow (promo code: BEAUTYBIZSHOW). Provides businesses with 50% off 2 months of Premium (Gold or Platinum!)

Follow Paume on Instagram: @mypaume

Follow Lori on Instagram: @lori_beautybiz

Follow Lori on TikTok: @spastar_beauty

Watch this episode on YouTube: https://youtu.be/qr7Wu756L-s

“ Not everybody has been through what you’re going through… Take it all in, and then at the end of the day, use your own gut filters to make the decision.” – Amy Welsman