Welcome back to the Beauty Biz Show! In this episode, esthetician Jenna Conklin joins Lori for an honest conversation about building businesses, building wealth, and building a life you love as an esthetician. Tune in to hear why saying yes even when you’re scared is the fastest path to growth, and what every esthetician playing small needs to know about betting on themselves.

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“ When you want it bad enough, you will find a way. And when you don’t, you find an excuse.” – Jenna Conklin

What You’ll Hear in This Episode:

• How to build multiple businesses without losing your identity as an esthetician
• Why small-town markets are not a limitation — they’re a loyalty superpower
• Changing your relationship with money from surviving to building wealth
• The mindset shift that makes scary business decisions feel possible
• Why consistency, showing up, and doing the legwork still wins in a saturated market
• What it looks like to intentionally step back while keeping your business thriving

“ Sometimes the universe will whisper to you… and if you don’t listen, it shoves you a little bit… and if you don’t listen, you get hit over the head with a baseball bat, and you know it’s the right thing to do.” – Lori Crete

About Jenna Conklin:

Jenna Conklin is a passionate small business owner, esthetician, commercial property owner, and dedicated mom of two boys. With over 15 years of experience as an esthetician, Jenna has built a reputation for helping individuals feel confident in their skin. She has owned and operated Face to Face for 14 years, and is dedicated to providing exceptional skincare services. Alongside her husband, she co-owns Conklin Powerline Services.

As Mentioned:

DREAMS: Turning an “I Wish” Into an “I Will”

DREAMS is a six-day inspirational experience to help you dream bigger, believe in what’s possible, and start creating a life you’re excited to live. We begin September 28th.

Learn more: https://www.thebeautybizclub.com/dreams

The Beauty Biz Club

The Beauty Biz Club is your all-in-one solution to overcome the challenges of building a profitable esthetician business. Proven esthetician marketing plans to follow, done-for-you tools for growing a profitable esthetics practice, mentorship to keep you accountable, and a kind, supportive community so you don’t feel like you have to do it all alone.

Enrollment for the Beauty Biz Club is temporarily closed while we work behind-the-scenes to elevate the club experience.

Want to be the first to know when we re-open our doors? Join the waitlist: beautybizclub.com

Links & Resources

Learn more about GlossGenius: http://glossgenius.com/beautybizshow (promo code: BEAUTYBIZSHOW). Provides businesses with 50% off 2 months of Premium (Gold or Platinum!)

Follow Jenna on Instagram: @facetoface_pueblo

Follow Lori on Instagram: @lori_beautybiz

Follow Lori on TikTok: @spastar_beauty

“ Do it even if you’re scared. Do it. The time’s gonna pass anyway, so you might as well make something of it.” – Jenna Conklin