Do you need help activating your Beauty Biz Superpowers?

Now, in case you’re wondering what Beauty Biz Superpowers are, I’ll share.

Beauty Biz Superpowers include the ability to:

1. Magically attract new clients.
2. Effortlessly eliminate no-shows, late runners, and last-minute cancelations.
3. Book your schedule solid with clients who respect your skin care advice and expertise.
4. Build a practice that feels like a beautiful gift.

If this all sounds too good to be true, it is… unless you know the secrets that I’m about to share with you.

Ready?

Here goes…

SECRET #1: Know who you want in your treatment room.

I call these people your BCE (Best Client Ever). Start by thinking of your favorite client ever. Bring up that memory with as much vivid detail as you can. Now, make a list of everything you love about this person.  What is it about this client that made you love them so?

Once you’ve made this list, think about where someone like this would hang out and list all of the places that come to mind.

Block off some time in your calendar to visit these places. Start going there regularly and build some relationships. Of course, be sure you’re prepared before you go. This means to have your business cards with you and that you have memorized a short but sweet intro describing your biz. Script out this intro and rehearse it until it flows smoothly and feels great. This will boost your confidence level and keep you from stumbling over your words when you are in the moment.

When you know who to talk to, where to find them and what to say to them, you will look at networking in a whole new way. It will be an exciting and fun way to connect with great new clients.

During the Esthetician Success Master Class, I will be teaching much more about how to find your BCE, including examples of exactly how to approach them and what to say.

SECRET #2: Create your success community.

Recently, I met my yoga instructor for a coffee. At first, I was hesitant to leave the spa to go for an indulgent coffee break when I had a list of 100 things I knew I needed to tackle. However, I know the importance of connecting with like-minded business people.

I came away from that coffee meeting feeling happy, rejuvenated and inspired. When I got back to the spa I was in the flow. I felt unstuck and was able to easily create some pretty amazing content for my new spa menu.

When you take the time to find others with whom you can share resources and bounce business ideas off of, you reenergize your beauty biz soul.

SECRET #3: Have strong business boundaries.

Because we are in the business of nurturing, pampering and being of service to others, this one is a hard one for all of us and we usually only learn it after spending significant time in the school of hard knocks. My advice is, don’t let this be you! Instead, learn from those who have been there.

Create your business policies and get them on your brochures and on your website. Create a success script to use when welcoming new clients to your practice. Be very clear with your clients about what happens when they cancel or no-show on you. Trust me here, this will not drive business away. Rather, it will position you as a professional who commands respect.

In August at the Masterclass, I will be sharing exactly how to eliminate the no-shows, late runners, last minute cancellers and the unfair Yelp reviewers. When you consider how bad a single negative review stings, this part of the training is priceless.

SECRET #4: Surround yourself with positivity.

Turn off the negative noise and replace it with things that make you feel good!

For me, I no longer watch the news when I am on the treadmill in the morning. Instead, I listen to a podcast, an inspiring book, or my favorite Pandora station.

I have also gotten quite good at quickly stopping the negativity that others enjoy sharing. I don’t do drama and I don’t do gossip – both are a waste of time (and time is our greatest asset). I have developed techniques that I use to swiftly nip this in the bud if someone tries to go there with me. Talk about the best way to ensure great days… this is it.

SECRET #5: Invest in self-growth.

Is this a shameless plug for my Esthetician Success Masterclass? Yes, I suppose but only because I 100% know how important this one is. If I had to name the most important thing I’ve done on my success journey, this is it.

I know, without a single doubt, that I would not be leading the pack in this industry had I not invested significant time, energy, and money into learning what I needed to know in order to grow along the way. Even when I felt that I already knew the info, simply putting myself in the environment and giving myself the opportunity to learn something always paid off. Whether, I learned something that I’d missed before because I wasn’t in a place personally to truly hear it or just that I surrounded myself in the uplifting and inspiring energy of like-minded successful business owners, I was ALWAYS lifted up higher and my income came up with me.

Investing in yourself pays the highest return of any investment around and it is a sure fire way to active those inner superpowers.

Never hesitate to invest in something that helps you grow and evolve as a person which will have the side effect of helping you grow in your business too.

I am holding space for you at my live event, which is something that I designed specifically to help you unleash those hidden superpowers.

If you’re a beauty biz practitioner who is ready, willing and able to step forward and claim your superpowers, then you’re going to love this live event!

One of the things I am most proud of is the community of beautiful people that this industry has allowed me to bring together. Amazing things happen when a room full of people support, encourage and inspire each other!

If you would like more info about the event just visit www.estheticianmasterclass.com, but don’t wait too long as seats are filling fast and I expect to sell out soon.