Comparing ourselves to others can be draining, so today I highlight three comparisons that matter to your beauty biz and why. I hope this episode helps you take some pressure off and gain some insight on how to take your business to new heights.
In this episode, I offer up a sneak peek into my personal success journal and explain the important difference between client attraction and acquiring a client for life.
Listen in to learn why I stopped using the term “six-figure esthetician” and how the phrase “booked perfectly” was born.
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“You can make six to seven figures and still have very little money and joy.” – Lori Crete
- What is in Lori’s personal success journal
- Why did Lori stop using the term “six-figure esthetician”
- Which important questions you should ask yourself about your business
- How to move away from a six-figure focus to an aesthetician mindset
- What does it mean to be booked perfectly versus booked solid
- How to build trust with clients
“The abundant aesthetician focuses on passion and profits, not just six figures.” – Lori Crete
Lori’s 3 Comparisons That Matter:
- Six-Figure Esthetician vs. Abundant Esthetician
- Booked Solid vs. Booked Perfectly
- Client Attraction vs. Client for Life
“Despite the challenging economic times I realized that I had the potential to not only survive, but thrive in the beauty industry — and a lightbulb went off: I have to help other estheticians do the same.” – Lori Crete
- Connect with Lori:
“I couldn’t shake the feeling that you might need to hear the message I share today.” – Lori Crete
About the Author
A finalist for American Spa Magazine’s 2017 Women in Wellness Mentor of the Year, Lori Crete is a highly sought after industry expert and licensed celebrity esthetician. Owner of Southern California’s Spa 10, she is also the founder of The Beauty Biz Club™, a success-based society dedicated to helping beauty practitioners around the world fill their schedule, increase profits and break through to the 6-figure mark.